Custora announces strategic partnership with Criteo

08 Jul '19

2 min read

Pic: Criteo

Custora has announced its strategic partnership with Criteo, the advertising platform for the open internet, as part of the company’s global audience partner programme. Custora offers a customer intelligence platform that uses machine learning to power personalised marketing for over 100 retail brands that include Tommy Hilfiger, Tiffany, and Bonobos.

The partnership will leverage Custora’s leading platform to acquire and retain customers with Criteo’s world-class capabilities to deliver real-time, personalised dynamic ads.

“We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalisation capabilities. In today’s economy, leading retailers have the understanding that all shoppers are inherently different. Campaign optimisation and the marketing approach to targeting consumers can help engage and retain customers and establish brand loyalty. Shoppers are looking for a personalised approach that makes their experiences meaningful, and the combination of Custora and Criteo will make that more seamless than ever,” said Corey Pierson, CEO and co-founder at Custora said in a press release.

By leveraging Custora and Criteo, women’s clothing retailer, Venus, achieved a 75 per cent audience match rate and an eight times return on advertising spend across their highest value customers.

Through Criteo’s audience match, Custora’s clients can engage in the full spectrum of audience tactics, including: re-engaging high lifetime value shoppers, finding offline customers online, targeting lapsed customers and upselling and cross-selling product promotions. (GK)

Fibre2Fashion News Desk – India

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