Home / Knowledge / News / Information Technology / DataWeave unveils counterfeit products detection solution
DataWeave unveils counterfeit products detection solution
Apr '18
Courtesy: DataWeave
Courtesy: DataWeave
DataWeave, a competitive intelligence as a service provider for retailers and consumer brands, has announced the launch of its counterfeit products detection solution. The new detection solution will enable consumer brands to discover and curb the presence of counterfeit products on ecommerce websites using AI-powered image and text analytics.

Counterfeits are observed across several product categories in ecommerce, such as electronics, apparel, footwear, and furniture. While online retailers are torn between expanding their merchant ecosystem and enforcing merchant compliance, consumer brands feel compelled to track and report counterfeits themselves.

DataWeave’s unique approach, which leverages its proprietary data aggregation platform and robust deep-learning models, involves analysing the catalogue images and content of millions of products across diverse product types, enabling ecommerce executives and brand managers of consumer brands to detect counterfeit products at an accuracy of over 95 per cent. Fake products are identified by capturing minute discrepancies in catalogue images and content, while unauthorised white labelling or image theft is spotted when the image of a product matches perfectly with the original brand’s, but other catalogue content details are dissimilar.

Karthik Bettadapura, co-founder and CEO at DataWeave said, “As online retailers and marketplaces aggressively add thousands of merchants on their platforms, unauthorised white labelling, listing fake products, and image theft have become persistent causes for concern. In addition to creating consumer dissonance, counterfeit products are often sold cheap, which erodes the price perception carefully cultivated by the original brand manufacturer.”

“Armed with relevant insights on counterfeit products, consumer brands can work with online retailers to crack down on defaulting merchants, protect their brand equity, and take appropriate measures to ensure only authentic products are sold online,” he added. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Courtesy: Microsoft

Information Technology | On 20th Nov 2018

Gap partners with Microsoft for digital transformation

Gap has established a strategic partnership with Microsoft to drive...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search