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Deckers builds site on CoreMedia's cloud-based solution

Dec '18
Courtesy: Decker Brands
Courtesy: Decker Brands
CoreMedia has announced that Deckers Brands, the leading, global footwear designer, and distributor based in the US, has launched its first omni-channel site built on CoreMedia’s cloud-based solution. CoreMedia is the strategic content management and experience orchestration engine behind today’s most iconic online brands, headquartered in Germany.

The site launch is part of a broader overhaul of Deckers’ content management and distribution processes, and one the company believes will make it easier to deliver content-rich shopping experiences to multiple regions and websites without dependence on IT development resources, CoreMedia said in a media statement.

“We’re incredibly excited to be working for a brand with such a stellar reputation for best-in-class capabilities, product quality, and corporate responsibility. We’re confident CoreMedia Content Cloud will help them expand their brand presence, innovate faster, and deliver even more engaging shopping experiences to their global customers – regardless of language, region, or brand,” Joe Toppe, VP of sales and customer success at CoreMedia said.

The CoreMedia Content Cloud is an open, best-of-breed, API-driven content solution that combines a headless content management repository and an omni-channel delivery engine with an advanced user interface that facilitates the real-time composition and preview of complex front-end customer experiences across different digital channels and devices.

Deckers will use the solution as a centralised content management and experience orchestration engine, allowing them to reuse content more efficiently across brands and regions, decrease time to market for personalised shoppable content experiences, and empower marketers to rapidly respond to ever-changing customer demands.

Because all of Deckers’ ecommerce sites were running on salesforce commerce cloud, the company needed a solution that could connect them all with a deep, out-of-box salesforce integration. CoreMedia’s productised real-time integrations with salesforce commerce cloud and salesforce marketing cloud allow customers to deploy new content and capabilities quickly. The CoreMedia Content Cloud provides the ‘missing piece’ for salesforce commerce cloud. Customers can build next-generation storefronts and content-rich, shoppable brand sites that blend real-time product information with multimedia marketing content.

With the initial site launched in time for the holiday retail season, CoreMedia and Deckers Brands will continue to work together to bring all of its properties onto the new platform. The goal is to enable faster content creation and updates, seamless omni-channel shopping experiences, enhanced customer satisfaction, and improved conversion rates across all regions. (GK)

Fibre2Fashion News Desk – India

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