Home / Knowledge / News / Information Technology / Deckers builds site on CoreMedia's cloud-based solution

Deckers builds site on CoreMedia's cloud-based solution

Dec '18
Courtesy: Decker Brands
Courtesy: Decker Brands
CoreMedia has announced that Deckers Brands, the leading, global footwear designer, and distributor based in the US, has launched its first omni-channel site built on CoreMedia’s cloud-based solution. CoreMedia is the strategic content management and experience orchestration engine behind today’s most iconic online brands, headquartered in Germany.

The site launch is part of a broader overhaul of Deckers’ content management and distribution processes, and one the company believes will make it easier to deliver content-rich shopping experiences to multiple regions and websites without dependence on IT development resources, CoreMedia said in a media statement.

“We’re incredibly excited to be working for a brand with such a stellar reputation for best-in-class capabilities, product quality, and corporate responsibility. We’re confident CoreMedia Content Cloud will help them expand their brand presence, innovate faster, and deliver even more engaging shopping experiences to their global customers – regardless of language, region, or brand,” Joe Toppe, VP of sales and customer success at CoreMedia said.

The CoreMedia Content Cloud is an open, best-of-breed, API-driven content solution that combines a headless content management repository and an omni-channel delivery engine with an advanced user interface that facilitates the real-time composition and preview of complex front-end customer experiences across different digital channels and devices.

Deckers will use the solution as a centralised content management and experience orchestration engine, allowing them to reuse content more efficiently across brands and regions, decrease time to market for personalised shoppable content experiences, and empower marketers to rapidly respond to ever-changing customer demands.

Because all of Deckers’ ecommerce sites were running on salesforce commerce cloud, the company needed a solution that could connect them all with a deep, out-of-box salesforce integration. CoreMedia’s productised real-time integrations with salesforce commerce cloud and salesforce marketing cloud allow customers to deploy new content and capabilities quickly. The CoreMedia Content Cloud provides the ‘missing piece’ for salesforce commerce cloud. Customers can build next-generation storefronts and content-rich, shoppable brand sites that blend real-time product information with multimedia marketing content.

With the initial site launched in time for the holiday retail season, CoreMedia and Deckers Brands will continue to work together to bring all of its properties onto the new platform. The goal is to enable faster content creation and updates, seamless omni-channel shopping experiences, enhanced customer satisfaction, and improved conversion rates across all regions. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 8th Jul 2020

GMAC appeals ILO to endorse EBA withdrawal postponement

Garment Manufacturers Association in Cambodia (GMAC) has today asked...

Pic: G-Star

Apparel/Garments | On 8th Jul 2020

Dutch firm G-Star RAW files for US bankruptcy protection

Dutch clothing firm G-Star RAW recently filed for Chapter 11...

Pic: Shutterstock

Apparel/Garments | On 8th Jul 2020

Turkey's apparel exports dip 28.76% y-o-y in Jan-May 2020

Apparel exports from Turkey decreased by 28.76 per cent in the first...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Textile Industry, Head honchos

Textile Industry
Head honchos

There's a lot more potential in women than what we are witnessing today

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search