Denmark's Kvadrat selects Agillic for personalised customer support

28 May '21

2 min read

Pic: Kvadrat

Agillic, a Danish omni-channel marketing automation company, is set to support Kvadrat, in delivering data-driven and personalised communication. Kvadrat is expanding its scope to encompass both business-to-businesses and direct-to-consumers. Kvadrat produces collections of textiles, curtains, rugs, upholsteries, acoustic solutions, and accessories.

While Kvadrat operates a number of brands and production facilities and works closely with manufacturers, they are extending their business model to encompass both business-to-businesses and direct-to-consumers. To support their growth and international scaling of the business, Kvadrat has chosen omni-channel marketing automation company Agillic to deliver data-driven, relevant and engaging personalised customer experiences, Agillic said in a media statement.

As brands grow and increase their customer base, the marketing teams need marketing automation to work effectively and intelligently with data. Agillic enables brands to automate and execute personalised communication across channels from a single interface. Once the communication rules and triggers are defined, the workload for the marketing department will be the same whether the communication goes out to one hundred customers or to one million. This also applies for brands, such as Kvadrat, that are growing across international markets and looking to execute communication in multiple languages, Agillic said.

“At Kvadrat, we know a lot about textiles, we also know that customer data is the fabric that comprises personalised communication. With Agillic, we are ramping up our use of data, enabling us to deliver an even more personalised customer experience to all of our clients. One of the reasons for choosing Agillic is its capacity to execute personalised communication across global segments. Such agile tools are highly relevant to us as we expand globally. We have a large pool of high-quality content that we look forward to putting into play based on our customers’ interests and how they interact with our brands,” Camilla Vissing, digital project manager, Kvadrat said in a statement.

“We are pleased to welcome Kvadrat to Agillic. Kvadrat is on an exciting growth path. They are a vibrant data-driven brand with a huge potential of forging strong and profitable customer relationships through personalised communication. Together with our solution partner Impact Extend, who will handle the platform implementation to Kvadrat’s digital eco-system, we are looking forward to supporting Kvadrat and seeing how personalised communication contributes to propel their business forward on a global scale,” Emre Gürsoy, CEO of Agillic said.

Fibre2Fashion News Desk (GK)