Design firm Marimekko renews contract with First Insight

16 Mar '18

2 min read

Courtesy: First Insight

Marimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.

In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.

First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.

Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”

Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)

Fibre2Fashion News Desk – India

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