Home / Knowledge / News / Information Technology / Dr. Mike Fralix to work for SoftWear Automation
Dr. Mike Fralix to work for SoftWear Automation
May '17
Courtesy: Software Automation
Courtesy: Software Automation
SoftWear Automation, an Atlanta-based machine-vision robotics firm, has announced induction of Dr. Mike Fralix as a technology evangelist. The move indicates SoftWear Automation's continuing focus on creating and expanding autonomous Sewbot worklines for the sewn products industry. Fralix will champion SoftWear's Sewbots onto the factory floor.

Fralix, who holds a doctorate in technology management, is the current president and CEO of Textile Clothing Technology Corporation. He will continue in that position while working with SoftWear Automation. He also serves on the board of directors of the American Apparel and Footwear Association and brings decades of experience in apparel manufacturing, including research and development, operations management, and corporate management.

Fralix will champion SoftWear's Sewbots onto the factory floor while helping to identify key partners that will support and enable more local manufacturing.

"Mike brings a remarkable amount of industry knowledge and expertise. We're thrilled to have him evangelise our technology to help redesign the textile and apparel industry supply chain," said Raj Rajan, chairman and CEO of SoftWear Automation.

"The sewn products industry is ripe for innovation, and SoftWear Automation is perfectly positioned as a leader in this space. This is a fantastic opportunity to help lead the adoption of SoftWear's unique robots in a market I know so well," said Dr. Fralix.

SoftWear Automation's Sewbots are currently commercially deployed in the home goods and automotive sectors. With Sewbots produced goods currently on retail shelves globally, SoftWear is committed to disrupting, in a positive way, the $100 billion sewn products industry. Sewbots, fully autonomous sewing worklines, allow companies to sewlocal, geographically shortening the distance between consumers and manufacturers.

An internationally recognised speaker, Dr. Fralix offers expertise on a variety of topics, including 3D product development, sizing for fit, production scheduling, industrial engineering, ergonomics, full package production, simulation, lean manufacturing systems, sustainable technologies, and the digital supply chain. (SV)

Fibre2Fashion News Desk – India

Interviews View All

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Follow Fibre2Fashion On

Advanced Search