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DXL Group deploys DynamicAction's Retail Analytics suite
Sep '17
Courtesy: Dynamic Action
Courtesy: Dynamic Action
DynamicAction, a provider of the most advanced data analytics solution specifically designed for retailers, has announced that Destination XL Group, Inc. (DXL), the leading retailer of men’s large and tall apparel, will roll out DynamicAction’s Retail Analytics system to unify its data across the digital business and arrive at actionable insights faster.

DynamicAction’s solution aligns with DXL’s digital vision and directive for authentic customer engagement, giving forward-thinking retailers like DXL the tools to combat increased pressure from industry disruptors by arming its experts with the ability to view the entire retail picture without being buried under deep pools of data.

Sahal Laher, chief digital officer and CIO, Destination XL Group, Inc. said, “With DynamicAction’s solution, DXL will gain the ability to unify our organisation by analysing all data points across channels to deliver a personalised brand experience. By understanding and leveraging our customer’s connected behaviour, DXL will be able to continue building customer loyalty by ensuring every touch-point delivers an enhanced experience for our customer.”

DXL will now be able to understand its customers’ shopping patterns and identify which combination of products, promotions and customer profiles frequently drive increased purchases, which creates more opportunities for up-selling and increases customer lifetime value and profitability. The company will be working towards driving more full-price sales by accessing a holistic view of product exposure, profitability, fragmentation and conversion, enabling DXL to better understand inventory availability and identify areas of opportunity.

DynamicAction’s solution will provide DXL with a unified view of inventory and returns, flagging under-stocked and overstocked items and allowing the retailer to break down inventory positions and availability throughout its digital channels.

DXL can now leverage a data-driven view of profitability and profit influences, helping its team to quickly prioritise and take actions that drive towards business goals.

John Squire, CEO and co-founder, DynamicAction said, “With DynamicAction, DXL will have the ability to amplify the efforts and actions of their greatest experts to make their best people better, their smartest decisions faster, their customer understanding more powerful and their business more profitable.” (GK)

Fibre2Fashion News Desk – India

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