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DXLG selects Infor to optimise customer engagement

Jun '19
Pic: Infor
Pic: Infor
Destination XL Group (DXLG) has decided to partner with Infor, a company into business cloud software, to grow market share and top line sales, improve customer segmentation and drive marketing activities. DXL will implement Infor CloudSuite CRM, Infor Marketing Resource Management (MRM), Infor Omni-channel Campaign Management (OCM) and Infor Loyalty modules.
DXLG will be working alongside Three Deep Marketing, an Infor Alliance Partner, to leverage Infor's rich breadth of customer engagement solutions to deepen relationships with existing and new customers by better understanding preferences around promotions, pricing and assortment, said Infor in a media statement.
"Three Deep has had tremendous success bringing customers live on Infor software," said Dave Woodbeck, CEO, Three Deep. "Expanding our partnership with this most recent engagement speaks to the strength of our relationship with Infor and the commitment we have to retail customers by providing innovative solutions that address their digital transformation needs to improve the consumer experience."
With Infor CloudSuite CRM and Infor Loyalty powered by CrowdTwist, DXLG will move to a comprehensive customer data platform that offers deep insights into the customer's preferences and behaviors. Along with Infor OCCM, a leading segmentation solution, DXLG is positioned to create a differentiated customer engagement experience, drive growth and boost customer satisfaction over the coming years.
"The challenge for today's retailers is to understand what offers will resonate with consumers, determine when they want to be engaged and identify which channel to target because the customer is always influenced, always browsing and always shopping," said Corey Tollefson, senior vice president and group manager, Infor. "Working with our team of retail experts, DXLG will be able to address these challenges and drive their strategy using Infor's 'Everywhere Consumer' strategy powered by their customer engagement solutions to ensure the right message is delivered at the right time and through the right channel."
"With Infor's end-to-end customer engagement solutions, we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way," said Jim Davey, CMO of DXLG.
"All retailers want satisfied and loyal customers, but that challenge is greater than ever. The Infor 'Everywhere Consumer' strategy enables retailers to be predictive, connected, and agile with their customer engagement, so they can offer consistent, relevant and thrilling offers, insights and experiences. With advanced customer analytics, Infor Retail can help retailers engage their customers in a thoughtful way," added Tollefson.
Destination XL Group, Inc is the largest omni-channel specialty retailer of big & tall men's apparel. The company currently has 225 DXL retail and outlet stores in operation across every major metropolitan market in the continental United States with two stores located in Canada. (PC)

Fibre2Fashion News Desk – India

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