Home / Knowledge / News / Information Technology / DXLG selects Infor to optimise customer engagement

DXLG selects Infor to optimise customer engagement

14
Jun '19
Pic: Infor
Pic: Infor
Destination XL Group (DXLG) has decided to partner with Infor, a company into business cloud software, to grow market share and top line sales, improve customer segmentation and drive marketing activities. DXL will implement Infor CloudSuite CRM, Infor Marketing Resource Management (MRM), Infor Omni-channel Campaign Management (OCM) and Infor Loyalty modules.
 
DXLG will be working alongside Three Deep Marketing, an Infor Alliance Partner, to leverage Infor's rich breadth of customer engagement solutions to deepen relationships with existing and new customers by better understanding preferences around promotions, pricing and assortment, said Infor in a media statement.
 
"Three Deep has had tremendous success bringing customers live on Infor software," said Dave Woodbeck, CEO, Three Deep. "Expanding our partnership with this most recent engagement speaks to the strength of our relationship with Infor and the commitment we have to retail customers by providing innovative solutions that address their digital transformation needs to improve the consumer experience."
 
With Infor CloudSuite CRM and Infor Loyalty powered by CrowdTwist, DXLG will move to a comprehensive customer data platform that offers deep insights into the customer's preferences and behaviors. Along with Infor OCCM, a leading segmentation solution, DXLG is positioned to create a differentiated customer engagement experience, drive growth and boost customer satisfaction over the coming years.
 
"The challenge for today's retailers is to understand what offers will resonate with consumers, determine when they want to be engaged and identify which channel to target because the customer is always influenced, always browsing and always shopping," said Corey Tollefson, senior vice president and group manager, Infor. "Working with our team of retail experts, DXLG will be able to address these challenges and drive their strategy using Infor's 'Everywhere Consumer' strategy powered by their customer engagement solutions to ensure the right message is delivered at the right time and through the right channel."
 
"With Infor's end-to-end customer engagement solutions, we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way," said Jim Davey, CMO of DXLG.
 
"All retailers want satisfied and loyal customers, but that challenge is greater than ever. The Infor 'Everywhere Consumer' strategy enables retailers to be predictive, connected, and agile with their customer engagement, so they can offer consistent, relevant and thrilling offers, insights and experiences. With advanced customer analytics, Infor Retail can help retailers engage their customers in a thoughtful way," added Tollefson.
 
Destination XL Group, Inc is the largest omni-channel specialty retailer of big & tall men's apparel. The company currently has 225 DXL retail and outlet stores in operation across every major metropolitan market in the continental United States with two stores located in Canada. (PC)
 

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Sep 2020

UK govt extends support to stop business evictions

UK businesses will be protected from the threat of eviction until...

Pic: Shutterstock

Textiles | On 21st Sep 2020

AAFA testifies before House committee on PRC forced labour

The situation arising out of forced labour in China's Xinjiang Uyghur ...

Land allotted for 2 textile units in Vietnam park

Textiles | On 21st Sep 2020

Land allotted for 2 textile units in Vietnam park

Land was recently handed over to Top Textiles Limited and Jehong...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search