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EFI acquires textile software developer Optitex
21
Jun '16
Courtesy: EFI/Optitex
Courtesy: EFI/Optitex
Silicon Valley based Electronics For Imaging (EFI) has acquired Optitex, a leading developer of integrated 3D design software for the textile industry, to extend its leadership in the digital transformation of the textile industry.
 
Optitex, a privately held fast growing company that enables the textile industry’s digital transformation and accelerates the adoption of fast fashion, will be integrated into EFI’s Productivity Software business unit.
 
Optitex’s 3D technology and best practices enable the textile industry’s leading retailers, brands and manufacturers to transform how they do business, gaining benefits of significantly improved time to market, cost and efficiency gains, as well as enabling new capabilities for their design, sales and marketing activities.
 
Optitex’s 3D digital apparel simulation, combined with its 2D pattern making software, provides a robust solution that accelerates the fashion industry’s high volume product development. Additionally, these technologies deliver scalable and transformational benefits throughout the organisation, digitally optimising the global supply chain, merchandising and wholesaling.
 
EFI-Optitex combination will now enable leading retailers, brands, and manufacturers to iterate designs in minutes, instead of waiting weeks for a new prototype; see and validate entire collections 3 weeks after design, instead of waiting 4 to 6 months; reduce sampling by more than 50 per cent, reducing product development costs; significantly shrink overall cycle times, and consequently, time to market; present and market collections’ sales samples 4 months earlier than previously possible; and replace photography with on-demand photorealistic digital images for e-commerce, catalogues, and packaging at a fraction of the time and cost. 
 
“Optitex technology, combined with EFI Reggiani digital printers will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry,” said Gabriel Matsliach, senior vice president and general manager, EFI Productivity Software. 
 
“EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products, will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries,” said Asaf Landau, CEO of Optitex. (RKS)
 

Fibre2Fashion News Desk – India


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