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Embodee to launch new web platform for 3D products

Oct '20
Pic: PR Web
Pic: PR Web
Embodee, a leader in creating virtual renderings of 3D apparel and footwear, has moved a big step closer to launching a 3D web platform that integrates nearly all aspects of digital product creation. The platform will accelerate the development, launch, and sales of fashion collections by enabling online collaboration and sharing anytime, anywhere.

After achieving key milestones last month, the Orchids platform has entered the beta phase of final development and is scheduled for full release in the coming months. The platform maximises the benefits of high-impact 3D virtual products as online shopping surges because of the pandemic. It eliminates barriers that have kept brands from working efficiently and effectively with 3D products and assets, the company said in a media statement.

In development for over two years, the platform expands the company’s 12-year mission of encouraging the industry to embrace the digital age. The company’s focus had been creating dynamically rendered 3D images of apparel and footwear for brands and retailers offering online customisation.

Among the Orchids platform’s many easy-to-use features is web-browser access to 3D assets and interactive collaboration throughout an organisation and with other parties, such as vendors and product lifecycle management systems. The platform, which does not require licensing or installing software, has been validated and refined through early use by select apparel companies.

Last month, the platform achieved a significant milestone with the addition of many new capabilities. These include fluidly rotating 3D product renders, viewing products from any angle in varied lighting conditions, and downloading product imagery in stunning 4K resolution. Another key addition was access to more than 20,000 digital materials from the library of swatchbook. This new Embodee partner specialises in organisation, visualisation, and sourcing of real-world digital materials.

The Orchids platform features a dashboard that organises 3D assets so they’re easy to navigate, view, and revise, all in one place and always accessible from the cloud. Non-technical staff can create interactive assortments directly from the 3D products. They can even refine 3D artists’ initial designs by easily applying colour changes and creating variances, all from a centralised library of colours, textures, materials, fonts, and graphics.

“With increasingly broad 3D adoption in the industry, we saw the growing need for companies to get more out of their 3D product creation investments. As a result, we’ve developed a highly visual online platform that effortlessly connects people and systems, enabling companies to go from creation to sales faster while simultaneously cutting waste and inefficiencies,” Embodee CEO André Wolper said.

Fibre2Fashion News Desk (GK)

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