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Emma Willis installs new Aures hardware at London store
12
Jul '18
Courtesy: Emma Willis
Courtesy: Emma Willis
Leading designer Emma Willis has chosen fashion retail software specialist Esperus Systems Ltd to revamp the system at its central London store. The shirt and accessories brand, which boasts of various big names amongst its clientele, has installed the new Aures hardware. The Aures Group is an IT manufacturer of complete ranges of hardware solutions.

The move follows the company’s decision two years ago to adopt Esperus’s cloud-based Genesis Enterprise retail stock management software. Genesis has allowed Emma Willis to align its retail operation in London with its factory in Gloucester, where it designs and handcrafts shirts, boxer shorts, pyjamas, and dressing gowns using traditional methods.

To complement their Genesis software solution, Esperus recommended upgrading in-store to the Aures Yuno. Stylish and compact, the Yuno all-in-one terminal has become highly popular with fashion retailers for its combination of appealing aesthetics, powerful processing capabilities, multiple configuration options, and user-friendly built-in touchscreen.

Kristal Jones, chief operating officer and director of Emma Willis said, “We were looking for a new system which would be accessible from both our Jermyn Street Shop and Gloucester headquarters where our Factory is based, to manage our Stock control and easily access customer data, financial reports etc. Esperus showed us their cloud-based system which fulfilled our criteria. The Aures hardware has met our requirements; it is a modern, streamlined system which fits well in our shop. We have found the system easy to use, with no issues to date. We would certainly recommend to other retailers.”

Tamara Haslam, Aures UK sales director said, “Ensuring that our products are available and accessible to everyone from multinational chains to single-store independent boutiques is a high priority for everyone at Aures. To achieve that, we rely on building relationships with channel partners like Esperus who can take our hardware to their own markets.” (GK)

Fibre2Fashion News Desk – India


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