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Entrupy unveils new Fingerprinting solution for retail

Oct '18
Courtesy: Entrupy
Courtesy: Entrupy
Entrupy, the IT company known for its artificial intelligence-based product authentication technology, has launched the new Entrupy Fingerprinting solution. The solution, created to keep counterfeits from penetrating supply chains, gives retailers the ability to verify the identity of a physical object at any point during its product life cycle.

Using advanced computer vision techniques and microscopy, Entrupy Fingerprinting detects and records imperceptible variations that exist in every object, even those that are mass produced. The object’s ‘fingerprint’ is stored in the Entrupy cloud platform, and, should verification be required in the future, a comparison scan run through the system will return the ‘match’ or ‘no match’ result nearly instantly, according to a company press release.

The Entrupy Fingerprinting system has been tested across a broad range of products including luxury goods, apparel, cosmetics, electronics, and industrial parts, and by various end users including a high-end, UK-based retail chain in partnership with its logistics provider. With the goal of preventing returns fraud without interrupting the customer experience or delaying returns, the retailer implemented Entrupy Fingerprinting on high-value goods immediately prior to shipping. If returned, the item can be instantly verified at the point of intake, expediting refunds, and ensuring the real product cannot be switched with a replica.

“As commerce has become more global, it’s harder for brands and retailers to keep on top of their supply chain, and anytime they lose visibility, the risk of corruption emerges. From the factory to the store and beyond, Fingerprinting is a fast, easy way for businesses to virtually eliminate these risks. Without interrupting their existing processes and workflows, they can safeguard their customers and their own reputations from the harm caused by bad actors,” Entrupy co-founder and CEO Vidyuth Srinivasan said. (GK)

Fibre2Fashion News Desk – India

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