Evrythng & ebp Global partner to increase supply chain resiliency

28 Jun '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

US-based Evrythng, the maker of Product Cloud that manages digital identities for consumer products, has announced its partnership with Dutch value chain innovator and management consulting firm, ebp Global, to help brands increase supply chain resiliency and deliver on consumer expectations for transparency, authenticity and personalised experiences.

“As the world emerges from a year-long pandemic, it’s become clear the full value chain has to be taken into consideration -- from sourcing and manufacturing to e-commerce and retail, to recycling and reCommerce,” said Michael Gamper, CEO, ebp Global. “We’ve partnered with Evrythng to help our clients achieve this critical end-to-end supply chain visibility.”

The past year witnessed a massive acceleration in e-commerce with many retailers not reopening their brick and mortar stores. According to Digital Commerce 360, worldwide consumer spending online jumped to $4.29 trillion in 2020, up over 24 per cent from 2019. At the same time, manufacturers shifted to local sourcing and near-shore production for better resilience, while consumer purchasing values shifted, the companies said in a joint statement.

“Getting the right mix of products in the correct channel at the right time requires a high degree of consumer insight, flexible and responsive distribution options, and perhaps, rethinking the entire sourcing and production network. Evrythng provides this insight at scale,” said Gamper.

Beyond growth in the e-commerce channel, COVID-19 brought the need for and/or lack of supply chain visibility to the forefront. Never has there been a greater need for end-to-end traceability of individual product items through the supply chain. Product digitisation, giving every product item a digital identity in the Evrythng product cloud provides both brands and consumers with transparency from the factory to retail to resale or reuse. Consumers receive the provenance data they demand, and brands receive real-time data intelligence to inform business practices.

“Our partnership with ebp Global allows us to extend our reach across the consumer goods market, bringing expertise in managing digital supply chain transformation to deliver end-to-end supply chain transparency into every consumer brand product’s journey from the factory to the consumer to recycle, reuse or reCommerce,” said Niall Murphy, CEO, and co-founder, Evrythng.

Fibre2Fashion News Desk (KD)

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Tradewind International Servicing
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TESTEX AG, Swiss Textile Testing Institute
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