Home / Knowledge / News / Information Technology / Famous designer Justin Alexander selects Centric PLM suite
Famous designer Justin Alexander selects Centric PLM suite
Apr '18
Famous designer Justin Alexander selects Centric PLM suite
Justin Alexander, the award-winning designer and maker of wedding dresses and accessories, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, and consumer goods firms to achieve strategic and operational digital transformation goals.

According to Justin Warshaw, president at Justin Alexander, putting a PLM foundation into place became a priority in recent years as the company needs to keep creativity in the forefront while also leveraging manufacturing knowledge following their transformation from strict manufacturer to a full-fledged brand.

Warshaw said, “We needed a tool to avoid design duplication and communicate efficiently as sketches are being produced. Consolidating this data manually is very laborious. As a technology-focused company that works almost completely digitally in other departments, we’re ready to move our design and product processes online to improve efficiency.”

The company researched several PLM solutions, and eventually reached out to Centric Software for a demo.

Warshaw said, “We talked to a few other companies, but from the beginning we felt Centric was a perfect fit for us. The technology is new, fresh and up-to-date. The Centric interface is similar to Excel, which will make it an easy transition for our team. You can put equations in, build out pricing and use matrix functionality that allows you to merchandise the collection. We deal with many different countries and currencies and Centric SMB has the flexibility to handle it all. There are so many different possible configurations and the user experience is outstanding.”

Justin Alexander will use Centric SMB, Centric’s cloud-based SaaS PLM solution for small and medium sized brands.

“Centric SMB PLM will also help us to interact more efficiently with our private label and wholesale customers. We’ll be able to keep them in the loop as first sketches and prototypes are created, enabling them to give feedback at every stage of design and development. Ultimately Centric SMB will create a hub for development that will allow us to communicate and collaborate effectively across the world,” Warshaw added.

Chris Groves, president and CEO of Centric Software said, “We are very excited to welcome our first partner in bridal wear, Justin Alexander, to the Centric family. Justin Alexander will be using Centric’s innovative cloud-based PLM for small to medium enterprises, Centric SMB.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Philippines wearable industry expects 20% export growth

Apparel/Garments | On 17th Aug 2018

Philippines wearable industry expects 20% export growth

The combined export growth of textile, garments and other wearable...

Talks on new minimum wage for next year start in Cambodia

Apparel/Garments | On 17th Aug 2018

Talks on new minimum wage for next year start in Cambodia

The Cambodian labour ministry and relevant stakeholders recently...

Boost research to double yield: Indian Cotton Federation

Textiles | On 17th Aug 2018

Boost research to double yield: Indian Cotton Federation

Despite India being the world’s largest producer of cotton for three...

Interviews View All

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives
Textile industry

GST has levelled the playing field to an extent

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search