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Famous designer Justin Alexander selects Centric PLM suite
Apr '18
Famous designer Justin Alexander selects Centric PLM suite
Justin Alexander, the award-winning designer and maker of wedding dresses and accessories, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, and consumer goods firms to achieve strategic and operational digital transformation goals.

According to Justin Warshaw, president at Justin Alexander, putting a PLM foundation into place became a priority in recent years as the company needs to keep creativity in the forefront while also leveraging manufacturing knowledge following their transformation from strict manufacturer to a full-fledged brand.

Warshaw said, “We needed a tool to avoid design duplication and communicate efficiently as sketches are being produced. Consolidating this data manually is very laborious. As a technology-focused company that works almost completely digitally in other departments, we’re ready to move our design and product processes online to improve efficiency.”

The company researched several PLM solutions, and eventually reached out to Centric Software for a demo.

Warshaw said, “We talked to a few other companies, but from the beginning we felt Centric was a perfect fit for us. The technology is new, fresh and up-to-date. The Centric interface is similar to Excel, which will make it an easy transition for our team. You can put equations in, build out pricing and use matrix functionality that allows you to merchandise the collection. We deal with many different countries and currencies and Centric SMB has the flexibility to handle it all. There are so many different possible configurations and the user experience is outstanding.”

Justin Alexander will use Centric SMB, Centric’s cloud-based SaaS PLM solution for small and medium sized brands.

“Centric SMB PLM will also help us to interact more efficiently with our private label and wholesale customers. We’ll be able to keep them in the loop as first sketches and prototypes are created, enabling them to give feedback at every stage of design and development. Ultimately Centric SMB will create a hub for development that will allow us to communicate and collaborate effectively across the world,” Warshaw added.

Chris Groves, president and CEO of Centric Software said, “We are very excited to welcome our first partner in bridal wear, Justin Alexander, to the Centric family. Justin Alexander will be using Centric’s innovative cloud-based PLM for small to medium enterprises, Centric SMB.” (GK)

Fibre2Fashion News Desk – India

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