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Fashion brand Camilla selects Centric PLM suite
Jan '18
Fashion brand Camilla selects Centric PLM suite
Centric Software, developer of the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals, has announced that Camilla, leading global fashion and lifestyle brand, has selected Centric Product Lifecycle Management (PLM) solution.

Jane McNally, CEO of Camilla said, “Every year, our designers gather inspiration from exotic locations around the world to produce our unique print designs. These designs are then applied to multiple products, from womenswear to swimwear to surfboards. We needed a system that could handle the design and product development process smoothly, allowing us to easily apply our intricate prints to multiple canvasses and products in order to improve collaboration between our design, product development, sourcing, and merchandising teams.”

“We had been operating with Excel spreadsheets and email, which meant that information and design files were scattered in different locations. We looked for a PLM system so we could manage and access data from every stage of the product lifecycle, such as sketches, colours, trim materials, inspiration, vendor information, and merchandise plans, in one single, up-to-date location,” she added.

Camilla selected Centric Software to provide its PLM solution after seeing how Centric 8 could support merchandise planning and product development.

McNally said, “We were very impressed by Centric’s merchandise planning module, which gives us better visibility into our collections and an improved ability to plan ahead in line with our larger business objectives. Centric is capable of smoothly integrating with Adobe Illustrator and Centric PLM’s ability to handle sketches, patterns and designs is crucial for our very visual product development process. We are also planning to integrate PLM with our ERP system down the line and Centric PLM is built in a way that encourages integration with other software solutions.”

Chris Groves, president and CEO of Centric Software, says, “We would like to welcome Camilla to the Centric family. Camilla is a vibrant and exciting company that is growing very quickly and we are very pleased that they have chosen Centric PLM to support their brand development in Australia and beyond." (GK)

Fibre2Fashion News Desk – India

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