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Fashion firm Bestseller A/S selects Centric PLM
Mar '17
Bestseller A/S, a leading, international fashion group based in Denmark, has announced that the company has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software is the leading PLM solution provider for fashion, retail, footwear, luxury, outdoor, and consumer goods companies based in the US.

Bestseller A/S has ambitious plans for the next few years, aiming to double sales revenue by 2021. In order to support this growth, the company needed to replace its homegrown business applications with a PLM system that could handle the company’s complexity and scale. After a selection process and with positive recommendations from their ERP vendor and the independent Chinese company, Bestseller Fashion Group China, Bestseller A/S decided that Centric Software’s PLM solution would be a good fit for their needs.

Bestseller A/S decided to purchase the entire Centric PLM suite including mobile apps. Centric PLM will be used by design and development teams in Denmark, as well as production, quality, and purchasing teams spread out over Denmark and multiple production sites in Europe and Asia.

Pernille Geneser, CIO at Bestseller A/S said, “Our previous applications were stalling the automation and process alignment we needed to grow. We recognised that we needed to streamline our processes better across our brands in order to achieve this growth. A PLM system will assist us with planning, building collections and leveraging design and development work across the brands. We also wanted to take much better control of the speed of product development and vendor collaboration.”

Kim Guldager, senior program manager at Bestseller A/S said, “We put Centric’s PLM system through an intensive evaluation process, including a very thorough piloting of certain areas of the system that are business-critical for Bestseller A/S. We were very impressed with the flexibility and abilities of Centric PLM and also built up a great relationship between our team and Centric’s team.” (GK)

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