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Fashion firm Imax chooses Centric PLM suite
Mar '17
Courtesy: Maxmara Group
Courtesy: Maxmara Group
Imax, a manufacturing division of iconic Italian fashion company Max Mara, has selected Centric Software to provide its product lifecycle management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor, and consumer goods companies. Imax produces knitwear and jersey for Max Mara’s 35 different labels.

The core business is manufacturing, although Imax also provides logistics services to Max Mara’s brands. Imax’s main goals are to keep production costs as low as possible while still producing high quality clothing and to guarantee on-time deliveries to its customers. Although the company previously had a PDM system in place, it was primarily using an ERP system to organise data. Users were lacking visibility and there was a duplication of information across various systems and programs, creating inefficiencies and confusion.

After reviewing a number of different PLM providers, Imax selected Centric Software to provide their new PLM solution.

Giovanni Bisotti, IT Manager at Imax Srl said, “The tools we had been using for many years were no longer up to date and were not sophisticated enough for our business processes. We had different systems all containing various product data which made it difficult for users to keep up. In some cases, the same data was being entered twice in different systems and occasionally data would not be accessible to some users because it was associated with personal databases or accounts.”

“We like Centric’s focus on fashion. Centric has great references in Italy and also around the world. It’s one of the few PLM solutions which is tailor-made for our industry. The technology impressed us and it is easy for users to adopt and use. We looked for a solution that would be highly configurable, rather than customisable, and we found it in Centric. Centric’s approach allows us to benefit from upgrades and new releases, and Centric is particularly active in that regard issuing new innovations frequently”, he added.

Bisotti said, “We’re looking forward to increased efficiency which will reduce our internal costs and time to market. This is the main objective of the project. With Centric PLM in place, we’ll also be changing our data model. The PLM system will be the master source of data, rather than the ERP system. So far, working with the Centric team has been great – it’s really straightforward and collaborative.” (GK)

Fibre2Fashion News Desk – India

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