Home / Knowledge / News / Information Technology / Fashion firm Studio F records high growth with Centric PLM

Fashion firm Studio F records high growth with Centric PLM

Nov '19
Pic: Centric Software
Pic: Centric Software
Colombian fashion company, Studio F, has recorded high growth with Centric Product Lifecycle Management (PLM) solution. Studio F selected Centric Fashion PLM in 2014 on the basis of the leading IT company’s fashion industry credentials, positive references from a large customer in the European fashion world, and the solution’s functionality.

“We had an application that was built in house and it was kind of rudimentary. It had difficulties with regard to performance. It took a long time to export information to our ERP solution and sometimes the information was incomplete. We were unable to fully track the status of products from the moment a collection was conceived until the product was finally released for purchase,” Jorge Mario Serrate, head of solutions for Latin America at Studio F said in a Centric press release.

In 2014, Studio F decided to invest in Centric PLM to speed up product development, quicken cross-team communication, maintain control over a growing number of products and streamline product information across different countries as the company expanded. Five years later, Studio F has experienced astonishing growth, evolving from a well-established domestic brand into one of the largest fashion brands in Latin America. With Centric PLM providing a digital foundation, Studio F has doubled its number of products, increased its number of stores in Mexico and Chile from 57 to 156, launched e-commerce sites across multiple countries and decreased time to market by 14 per cent.

Studio F selected Centric 8 PLM on the basis of Centric’s fashion industry credentials, positive references from a large customer in the European fashion world, and the solution’s functionality.

“First of all, Centric PLM is well recognised and positioned in the fashion and apparel industry, and the Centric team is very responsive and knowledgeable. Centric PLM is flexible compared to traditional PLM solutions. The team that went through the implementation described it as a canvas on which we could create our own processes, adapting its core features to suit the way our business operates. It was also easy to integrate with our ERP solution,” Serrate said.

Centric PLM is also instrumental in the growth of Studio F’s e-commerce channels in Colombia, Mexico and Chile, which collectively represent 4 per cent of the business. This is because of Centric’s ability to push dynamic product information to e-commerce sites and localise product details for different markets. Looking ahead to the future with Centric PLM, Studio F is planning to fully implement Centric’s powerful product delivery calendar capabilities.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Rahuul Jashnani, Jashn

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search