Fashion firm Studio F records high growth with Centric PLM
Nov '19
“We had an application that was built in house and it was kind of rudimentary. It had difficulties with regard to performance. It took a long time to export information to our ERP solution and sometimes the information was incomplete. We were unable to fully track the status of products from the moment a collection was conceived until the product was finally released for purchase,” Jorge Mario Serrate, head of solutions for Latin America at Studio F said in a Centric press release.
In 2014, Studio F decided to invest in Centric PLM to speed up product development, quicken cross-team communication, maintain control over a growing number of products and streamline product information across different countries as the company expanded. Five years later, Studio F has experienced astonishing growth, evolving from a well-established domestic brand into one of the largest fashion brands in Latin America. With Centric PLM providing a digital foundation, Studio F has doubled its number of products, increased its number of stores in Mexico and Chile from 57 to 156, launched e-commerce sites across multiple countries and decreased time to market by 14 per cent.
Studio F selected Centric 8 PLM on the basis of Centric’s fashion industry credentials, positive references from a large customer in the European fashion world, and the solution’s functionality.
“First of all, Centric PLM is well recognised and positioned in the fashion and apparel industry, and the Centric team is very responsive and knowledgeable. Centric PLM is flexible compared to traditional PLM solutions. The team that went through the implementation described it as a canvas on which we could create our own processes, adapting its core features to suit the way our business operates. It was also easy to integrate with our ERP solution,” Serrate said.
Centric PLM is also instrumental in the growth of Studio F’s e-commerce channels in Colombia, Mexico and Chile, which collectively represent 4 per cent of the business. This is because of Centric’s ability to push dynamic product information to e-commerce sites and localise product details for different markets. Looking ahead to the future with Centric PLM, Studio F is planning to fully implement Centric’s powerful product delivery calendar capabilities.
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