Home / Knowledge / News / Information Technology / Fashion firm Studio F records high growth with Centric PLM

Fashion firm Studio F records high growth with Centric PLM

Nov '19
Pic: Centric Software
Pic: Centric Software
Colombian fashion company, Studio F, has recorded high growth with Centric Product Lifecycle Management (PLM) solution. Studio F selected Centric Fashion PLM in 2014 on the basis of the leading IT company’s fashion industry credentials, positive references from a large customer in the European fashion world, and the solution’s functionality.

“We had an application that was built in house and it was kind of rudimentary. It had difficulties with regard to performance. It took a long time to export information to our ERP solution and sometimes the information was incomplete. We were unable to fully track the status of products from the moment a collection was conceived until the product was finally released for purchase,” Jorge Mario Serrate, head of solutions for Latin America at Studio F said in a Centric press release.

In 2014, Studio F decided to invest in Centric PLM to speed up product development, quicken cross-team communication, maintain control over a growing number of products and streamline product information across different countries as the company expanded. Five years later, Studio F has experienced astonishing growth, evolving from a well-established domestic brand into one of the largest fashion brands in Latin America. With Centric PLM providing a digital foundation, Studio F has doubled its number of products, increased its number of stores in Mexico and Chile from 57 to 156, launched e-commerce sites across multiple countries and decreased time to market by 14 per cent.

Studio F selected Centric 8 PLM on the basis of Centric’s fashion industry credentials, positive references from a large customer in the European fashion world, and the solution’s functionality.

“First of all, Centric PLM is well recognised and positioned in the fashion and apparel industry, and the Centric team is very responsive and knowledgeable. Centric PLM is flexible compared to traditional PLM solutions. The team that went through the implementation described it as a canvas on which we could create our own processes, adapting its core features to suit the way our business operates. It was also easy to integrate with our ERP solution,” Serrate said.

Centric PLM is also instrumental in the growth of Studio F’s e-commerce channels in Colombia, Mexico and Chile, which collectively represent 4 per cent of the business. This is because of Centric’s ability to push dynamic product information to e-commerce sites and localise product details for different markets. Looking ahead to the future with Centric PLM, Studio F is planning to fully implement Centric’s powerful product delivery calendar capabilities.

Fibre2Fashion News Desk (GK)

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Abhishek Ralli,

Abhishek Ralli

Guide group is a government recognised manufacturing house engaged in the...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search