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Fast Retailing choose 7thonline for retail allocation
Jan '17
7thonline, Inc., a leading provider of cross-channel demand planning and execution solutions to the Apparel, Footwear and Accessories (AFA) industries, has announced that Theory and Helmut Lang, subsidiaries of the global retail company Fast Retailing Co., Ltd., have chosen 7thonline to support their global demand planning and retail allocation.

Operating a mix of wholesale, retail, and ecommerce formats in various global markets, Theory and Helmut Lang aim with 7thonline to formalise business processes across divisions and drive strategic growth via centralised, data-driven, and transparent merchandise demand planning and retail allocation.

In 7thonline, Fast Retailing finds an ideal partner with scalable, analytics-rich solutions, and deep industry expertise in apparel and retail. Theory and Helmut Lang will now implement 7thonline’s cloud-based global demand planning solutions to support their retail and wholesale businesses in the US and select international markets in the first of two phases. This implementation includes global merchandise planning, assortment planning, in-season planning/open-to-buy and retail allocation. Further system adoption across other markets has been slated for phase two.

Solutions offered by 7thonline will deliver centralised global planning and retail allocation to drive alignment between corporate and channel-level product strategy and budgets, demand-driven, proactive business practices, integrated order processing, and intelligent product and location forecasts powered by proprietary algorithms.

Kelly Pedersen, senior VP of global planning and supply chain strategy for Theory and Helmut Lang said, “We reviewed many options throughout a long selection process and felt that 7thonline was the best solution to most effectively plan our business across all of our channels and regions. The team at 7thonline have been a pleasure to work with from the beginning and have been outstanding partners as we have begun the implementation.”

Louise Chazen, president of 7thonline said, “We are delighted that Theory and Helmut Lang have selected 7thonline. We look forward to a highly productive partnership. Fast Retailing is a global retail icon known for its unique vision and strong operations. Our commitment to best practices and innovation in modern merchandise planning and allocation will help Theory and Helmut Lang realise the transformation they have determined to achieve.” (GK)

Fibre2Fashion News Desk – India

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