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FineLine hires Steven Davidson as EMEA commercial director
Mar '17
Steven Davidson
Steven Davidson
FineLine Technologies, Inc, a ticketing company that provides customisable branded, barcoded and RFID integrated labels, tags, and badges for supply chain, omni-channel fulfilment, POS, access control, and consumer engagement needs, has announced the appointment of RFID industry veteran, Steven Davidson, to the position of commercial director – EMEA.

In this critical role, Davidson will develop sales and marketing strategies that deliver highly efficient and cost effective supply chain price ticketing and RFID tagging solutions to the European retail community. Davidson will work closely with FineLine’s global operations and report directly to FineLine CEO and chairman, George Hoffman.

Davidson has over 25 years’ experience servicing the needs of global apparel retailers. He has held senior management positions at Braitrim, Checkpoint Systems, and most recently was the chief commercial officer at SML.

Hoffman said, “FineLine has experienced tremendous growth in the US over the past five years. The recent opening of our facility in the Netherlands demonstrates our commitment to providing European retailers with the same best-in-class 36-hour service and analytic reporting that we deliver in the US. Steven’s particular strength is his understanding of the European retail market’s unique RFID ticketing needs. Look for FineLine to emerge as a major RFID vendor to the European market under Steven’s leadership.” (GK)

Fibre2Fashion News Desk – India

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