FineLine Technologies acquires South Africa's Traderplus

17 Aug '18

2 min read

George Hoffman/Courtesy: Fineline Technologies

FineLine Technologies has acquired Traderplus. The merger leverages the two service bureau providers’ geographical reach and production capabilities. FineLine Technologies provides RFID integrated labels, tags, and badges for supply chain. Traderplus is a provider of swing tickets and barcode labels for retailers in South Africa, Australia, and China.

While FineLine offers 36-hour turn times to primarily North American and European retailers, Traderplus serves South Africa, Australia, and China, as well as European markets, with quick turn production.

“We look forward to enhancing our product and service offering by bringing Traderplus’ innovative and proprietary manufacturing process to all of our customers. Acquiring Traderplus brings us closer to our goal of becoming the world’s premier barcode and RFID tag and label service bureau,” FineLine’s chairman and CEO George Hoffman said in a press release.

Hoffman said that the acquisition will bring FineLine’s FASTtrak integrated online platform to retailers in South Africa, Australia and China. FASTtrak provides optimised order placement, tracking, and rapid turnaround, and gives customers complete visibility into PO details and analytics.

“Through FASTtrak, FineLine delivers retail tickets, RFID and barcode labels to over 45,000 customers worldwide. It enables our retail customers to more effectively and accurately manage their global supply chains. With the Traderplus acquisition, retailers in South Africa, Australia, and China can now enjoy the supply chain benefits available through FASTtrak,” Hoffman added.

According to Traderplus co-founders Dudley Cherry and Stephen Baverstock, FineLine and Traderplus are alike, in that, they both offer fast production speed and innovation for retail supply chain ticketing.

“FineLine’s and Traderplus’ mindsets are uncannily similar, which makes the combination of the two companies an especially effective resource for our customers worldwide,” said Cherry.

“Both companies have grown rapidly to become leaders in their respective markets by offering retailers and their suppliers’ optimum value,” Baverstock said. (GK)

Fibre2Fashion News Desk – India

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