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First Insight & Dick's Sporting Goods expand partnership

14
Oct '18
Courtesy: First Insight
Courtesy: First Insight
First Insight has announced a multi-year expansion of its partnership with Dick’s Sporting Goods, US-based, full-line omni-channel sporting goods retailer. First Insight is a customer-centric merchandising platform that empowers retailers and brands to incorporate the voice of the customer into the design, pricing, planning, and marketing of new products.

Dick’s has been using First Insight’s consumer-driven predictive analytics for nearly three years to make design, buying and pricing decisions on its branded and private label products in multiple categories, including sports equipment, apparel, footwear, and accessories. The platform has helped the company better understand how to capture market share and has aided Dick’s in making more informed product assortment, initial price, and price promotion decisions, according to a press release by First Insight.

“First Insight is a critical element in the success we have achieved as a company over the last three years. They have helped us rationalise our product assortments and are an instrumental partner in the day-to-day decisions of our product development and merchandising teams,” Will Swisher, SVP, merchandise planning, allocation, and replenishment at Dick’s Sporting Goods said.

First Insight uses online social engagement tools to gather real-time preference, pricing, and sentiment data on potential product offerings. The information is filtered through First Insight’s predictive analytic models to determine which products and price points present the greatest opportunity. The solution is enabling Dick’s to evaluate a greater number of products and thus make a larger investment in products that are predicted to perform well, while eliminating those that won’t.

“Dick’s Sporting Goods is taking a back-to-basics approach and focusing on getting its product right. Dick’s is leveraging our broad, easy-to-use platform to put the customer at the heart of its forecasting, pricing, targeted segmentation and planning decisions. Additionally, the data has enabled them to forge even stronger relationships with their brand partners to serve the customer most effectively,” Greg Petro, CEO and founder of First Insight said. (GK)

Fibre2Fashion News Desk – India


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