Home / Knowledge / News / Information Technology / First Insight & Vineyard vines enter into an agreement
First Insight & Vineyard vines enter into an agreement
Jul '17
First Insight, Inc., a technology company transforming how leading retailers make product investment and pricing decisions, has entered into an agreement with US-based Vineyard vines, the Connecticut-based retail brand best known for its smiling pink whale logo and Martha’s Vineyard inspired clothing and accessories for men, women, and children.

As part of the agreement, First Insight will use its online social engagement tools to gather real-time product pricing and sentiment data from Vineyard vines customers. This data will then be analysed by First Insight’s predictive models to enable vineyard vines to more quickly and accurately make design, buying and pricing decisions that improve sales, margins, and inventory turnover both in stores and online.

Mike Gaumer, president of Vineyard vines said, “Through First Insight’s predictive analytics, we will gain visibility into our customers’ preferences in a way that hasn’t been possible for us before. By bringing winning products to market that align with the needs of our distinct customer base, we will increase traffic both in-store and online while engaging our customers more effectively. We validated the ROI of the First Insight solution through measuring a direct increase in online conversions and full-price sales. Ultimately, First Insight is helping us deliver on two of our corporate goals; building great relationships with our customers and driving profitable sales.”

Greg Petro, CEO and founder of First Insight said, “Vineyard vines has built an iconic American brand synonymous with an upscale, relaxed coastal lifestyle. By introducing the voice of the customer through predictive analytics, vineyard vines will increase speed to market with the right styles, targeted to their core customer. We are excited to be working with one of the fastest growing brands in the US.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

India's ASSEFA reviving indigenous Karungani cotton

Textiles | On 22nd Aug 2018

India's ASSEFA reviving indigenous Karungani cotton

The Association of Sarva Seva Farms (ASSEFA) in India is currently...

Egypt working with industry to restore cotton reputation

Textiles | On 22nd Aug 2018

Egypt working with industry to restore cotton reputation

Egypt’s agriculture ministry is collaborating with the industry there ...

Courtesy: Magda Ehlers from Pexels

Textiles | On 22nd Aug 2018

Pakistan's textile exports stable in July 2018

The value of textile and garment exports from Pakistan remained...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search