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FlixStock raises $2.5 million for AI imaging in retail

Mar '20
Pic: FlixStock
Pic: FlixStock
FlixStock, a deep technology start-up focusing on fashion imaging technology and a category-defining company, has announced a $2.5 million round led by Wavemaker Partners with participation from Seeds Capital and Leo Capital. The latest round will help FlixStock open its new generative AI research centre in Singapore and expansion in the US.

Founded by Harindar Keer, a PhD from University of California, FlixStock solves the challenges around creation and usage of fashion images for online retail and ecommerce brands. By using deep learning algorithms, FlixStock can create website-ready model images at scale without the need for elaborate photo shoots, according to FlixStock.

After three years of R&D, FlixStock came out of stealth mode and introduced a suite of solutions for online retailers in 2018 and has since been providing end-to-end imagery solutions for major ecommerce brands. In the last two years, FlixStock has expanded its global presence to seven offices and the company serves more than 60 major retailers globally.

“Images are key to successful ecommerce, but the production of fashion images has never seen any innovation. With FlixStock’s technology, products are now ready to go online in matter of hours, instead of weeks. We offer a suite of solutions to help retailers create images in large scale, at a fraction of the existing costs. This investment will further strengthen our tech stack in generative AI and team expansion worldwide,” Keer, founder and CEO of FlixStock said in a press release.

“We were impressed with the technology that Keer and his team built. FlixStock has developed a proprietary AI engine and a suite of software solutions that can 10x the number of on-model images generated every day at 80 per cent cost reduction, while editing, sizing, tagging, and curating for social media. This is highly significant as we know marketplaces, especially large fashion e-tailers, need great photography for sales and are still growing. Because of this, FlixStock now counts some of the largest e-commerce players in the US, Japan, Europe, Southeast Asia, and India as their customers,” Paul Santos, managing partner of early-stage venture capital firm Wavemaker Partners said.

Fibre2Fashion News Desk (GK)

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