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Footwear firm Rothy's selects Centric SMB PLM solution

20
Sep '19
Pic: Centric Software
Pic: Centric Software
Rothy’s, an US-based company creating beautiful, comfortable shoes from recycled plastic water bottles, has selected Centric Software’s product lifecycle management (PLM) solution for emerging enterprises, Centric SMB. Centric provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies.

Selling over one million pairs in 2018, Rothy’s generated $140 million in revenue last year and is rapidly scaling its operations and team. As Rothy’s expands its retail and international presence, managing product development using email, file-sharing, chat tools, an existing basic PLM system and spreadsheets became unsustainable, according to Centric.

Several Rothy’s team members had positive previous experiences with Centric, and when assessing PLM solutions, Centric SMB, Centric Software’s cloud-based PLM solution for small to mid-size enterprises, emerged as a clear winner. Rothy’s will implement Centric SMB and three of Centric’s innovative PLM mobile apps, Capture It, Inspiration, and Sample Review.

“We own and operate our factory in China, where most communication happens on Wechat, and our San Francisco team use email and Dropbox to share files with the China team. We had a close call with the accidental deletion of a shared folder, and we realised we needed a more secure and central resource where people could access up-to-date information. Centric SMB is user-friendly and intuitive. It’s perfect for growing businesses, and we can upgrade to Centric 8 PLM easily. The Centric team members we’re working with understand our needs and are informative, supportive and flexible. We plan to integrate our PLM and Enterprise Resource Planning (ERP) systems, and Centric has an excellent record of successful integration projects. There’s a great sense of comfort in having one place for product data and a digital workspace where we can collaborate faster, streamline communication, save time spent searching for information and analyse our progress” Lauren Taflinger, director of production at Rothy’s said.

“We’re delighted that Rothy’s has selected Centric SMB. Rothy’s is in an exciting phase of growth, and we look forward to working with them to create innovative and sustainable solutions for the challenges of tomorrow,” Chris Groves, president and CEO of Centric said. (GK)

Fibre2Fashion News Desk – India


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