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Footwear firm SFC moves forward with Centric PLM
Mar '18
Courtesy: Centric Software
Courtesy: Centric Software
Leading designer and marketer of slip-resistant footwear, Shoes For Crews (SFC), has announced that Centric Product Lifecycle Management (PLM) suite has helped the firm improve production since its implementation. Centric Software provides a digital transformation platform for the companies in fashion, retail, footwear, luxury, outdoor, and consumer goods.

In 2016, SFC launched an ambitions business transformation project that set out to revamp operations and the product design and development process. The company also announced expansion with the acquisition of Genesco’s SureGrip Footwear brand and began partnering with companies such as New Balance, Dockers and Dansko. Rebuilding the company from scratch during a period of growth and change presented huge logistical and management challenges, but for SFC project manager director, PLM & product development, Pam Buckingham, it was the ideal time to put a PLM system in place.

She said, “We were building a new product development team that would bring design and development in house to ensure the best quality for our customers. We needed a flexible and user-friendly PLM solution that could handle data effectively. Choosing the right PLM was the first step in improving our processes, because having a bulletproof item master and one source of the truth for style definition is the foundation for every other system in the company.”

In December 2016, after a competitive process of applying PLM solutions to real-world data and scenarios, SFC announced that it chose Centric.

Pam said, “Centric has functionality, ease of use, consistency throughout the product, an agile approach, and the ability to install and go live a lot faster. With the partnership of the Centric team, we cut our projected go-live date from May to April, 2017 and then ended up actually going live in March, just 42 business days after our kick-off date. The system has super-slick functionality and was quickly populated with the necessary data to make user adoption easier.”

With the support of a team of footwear designers from performance athletic and fashion companies, SFC launched its new range of footwear with improved comfort and style in April 2017. (GK)

Fibre2Fashion News Desk – India

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