French technology company Lectra announces acquisition of Neteven

25 Jun '21
3 min read
Pic: Lectra
Pic: Lectra

Lectra, a French technology company, has announced signature of an agreement to acquire the entire capital and voting rights of Neteven. The current transaction concerns acquisition of 80 per cent of Neteven for €12.6 million, while the remainder of the transaction will take place in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.
Founded in 2005, French company Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.
“With the Covid-19 crisis, e-commerce has experienced a real boom around the world in the same manner as marketplaces which now represent 40 per cent of online sales. Marketplaces offer an enormous potential in terms of consumer audience and give extremely fast access to international markets, all while limiting the investments and risks linked to opening multiple distribution channels. However, the absence of norms and the management of multiple interfaces is a real impediment in developing omnichannel strategies for brands or distributors. This is where Neteven takes action, by removing that complexity and simplifying distribution via marketplaces,” Greg Zemor, CEO and co-founder of Neteven, said in a press release. 
A major global player in the fashion, automotive, and furniture markets, Lectra designs and produces industrial intelligence solutions – software, hardware, data and services – for brands, manufacturers and distributors.
“With Lectra, we will be able to cover the entire chain, from production to distribution. We will respond to brands’ direct-to-consumer strategy issues,” Zemor added. “This union will allow us to go even further in terms of innovation, value creation, and business as well as international expansion.”
According to Lectra, Neteven is the perfect complement to the other solutions recently acquired by the company, Kubix Link (product lifecycle management and product information management – PLM, PIM) and Retviews (competitive intelligence and trend analysis). The combination of the three offers will enable Lectra to provide an even more comprehensive response to its fashion customers’ needs. 
This acquisition is in line with Lectra’s strategy of expanding its presence in the fashion market by covering an additional part of the customers' value chain.
“We are thrilled to welcome the talented Neteven teams to Lectra. Thanks to their commitment, they have developed an innovative product and they will bring strong expertise in e-commerce and the marketplace ecosystem to Lectra,” Daniel Harari, chairman and CEO at Lectra, said in the release. 
“Initiated in 2017, the goal of Lectra’s 4.0 strategy is to position Lectra as an indispensable Industry 4.0 player in the markets it serves between now and 2030. By joining forces with Neteven, we will be able to respond more broadly to the expectations of our customers by accompanying them in the digitalisation and automation of their value creation and marketing processes,” Harari concluded.

Fibre2Fashion News Desk (JL)

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