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Gerber improves capabilities to stimulate fabric types

05
Oct '18
Courtesy:Gerber Technology
Courtesy:Gerber Technology
Gerber Technology has acquired San Francisco-based Avametric, one of the world’s leading cloth simulation technology, to provide end-to-end 3D solution for the fashion industry. Avametric develops and enables fashion brands to deliver accurate 3D renderings of their products on customisable avatars for e-commerce and augmented reality (AR) applications. 

This move will position Gerber as the leader in 3D for the fashion and apparel industry. The acquisition follows 12 months of collaboration between the companies after Gerber announced in November 2017 they would be integrating Avametric’s fabric simulation engine into their AccuMark 3D platform.

"Avametric’s strengths and capabilities are the perfect complement to our fully integrated software portfolio. They have the industry’s best talent pool of scientists, designers and developers for 3D," said Karsten Newbury, SVP and GM of Software at Gerber Technology. "Our team and many of our customers have already recognised that Avametric has the best fabric simulation engine in the industry and now we are able to connect consumer-facing virtual try-on software with our AccuMark and YuniquePLM platforms to deliver an end-to-end workflow. This allows our customers to provide their consumers personalized products on demand. The deal will also help us to continue to accelerate our 3D developments for our large user base globally – helping them to significantly increase speed and productivity of the creative and development process."

Interest in 3D is growing with over 60 percent of global fashion and apparel companies planning to adopt 3D technology within the next three years, according to a recent survey Gerber conducted with their global customer base. The interest is driven by a need for speed, efficiency and a personalised consumer experience. Technology has become a key competitive differentiator with rapidly fashion trends and consumer expectations. 

"Consumers are looking to buy online, but they are still going into brick and mortar stores because they lack confidence in the fit they see virtually. We believe a transformation is under way as consumers are adopting a virtual try-on experience that accurately portrays the fit they are looking for and our partnership with Gerber is helping us to bridge this confidence gap. Combined with the AccuMark suite and other Gerber products, we can now offer customers a personalised, on-demand shopping experience that significantly compresses the time to market. We are really excited about this opportunity to join an industry leader and make transformative changes," said Ari Bloom CEO, Avametric. (RR)

Fibre2Fashion News Desk – India


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