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Goorin Bros selects Centric PLM solution

Aug '18
Courtesy: Centric Software
Courtesy: Centric Software
Goorin Bros, the headwear company based in San Francisco, California, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

“One of our challenges that we’ve identified would be to shift our product strategies to accommodate for the differences in regions, climate, and even style, to create an ideal mix for each. Part of overcoming that challenge would be providing the necessary tools and direction for the design and product development departments that they need so that they can continue to create great hats that sell,” Brian Rouspil, VP of product and sales at Goorin Bros said in a press release.

“When we were primarily a wholesale company, we used to just make a spring/summer and fall/winter collection each year. Now with our retail and ecommerce channels that are direct to consumer, we need to produce a variety of hats that are suitable for different climate seasons and relevant for different style reasons all year round,” Rouspil added.

Rouspil said, “To do that, we have to be organised. We started looking into PLM solutions so that we would have a library of information about each of our products as a starting point for developing hats each season, and a centralised system for our design and product developer departments to see what type of products we need for different regions. We also work with 30-40 vendors, including our own factory in New Jersey, which all create specific types of products for us; from wool, straw, knits, and cut and sew hats, to accessories like pins, feathers, hats boxes, so on. This can make communication and planning challenging and we wanted a way to organise, communicate, and broadcast changes easily within our internal teams to our vendors and also our retail stores.”

After a fortuitous call from Centric when Goorin Bros was starting to research PLM vendors, followed by in-depth demos, the company selected Centric SMB which is Centric’s cloud-based SaaS PLM solution for small and medium sized brands.

“We’re very happy to welcome Goorin Bros on board as our latest Centric SMB partner. We are delighted that Goorin Bros has chosen Centric as the foundation for their continued growth and we look forward to partnering with them for years to come,” Chris Groves, president and CEO of Centric Software said. (GK)

Fibre2Fashion News Desk – India

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