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Gwynnie Bee unveils CaaStle cloud-based retail platform
Mar '18
Courtesy: Gwynnie Bee
Courtesy: Gwynnie Bee
Gwynnie Bee, a leading subscription service that allows women to access an unlimited wardrobe in order to shop online, has publicly unveiled CaaStle, a cloud-based managed service that enables retailers to participate in an exciting new economy for apparel, Clothing as a Service (CaaS), a complementary model to traditional retail and ecommerce.

First used by the Gwynnie Bee subscription service, the CaaS model addresses retailers’ most challenging problems, helping them drive new consumers to their brand, increase share of wallet from existing consumers, and improve profit through much better return on assets.

Consumer behaviour and preferences have changed substantially in the last several years. The new economy complements traditional ownership with a new model for access, enabling retailers to meet modern consumers where they are and providing both consumers and retailers with transformative benefits. Consumers can access, wear, and return garments as often as they like, and can buy the items that they fall in love with, managing their ideal rotating wardrobe with unconstrained variety.

Gwynnie Bee was the first consumer-facing service to embrace the CaaS model, operating successfully on the CaaStle platform. CaaStle has also been quietly powering Infinite Style for Ann Taylor and NY&C Closet for New York & Company, and has a rich pipeline of major retailers that will be launching soon.

Gwynnie Bee CEO, Christine Hunsicker said, “CaaStle enables retailers to drive higher revenues through a complementary and innovative channel while improving their wallet share and profitability. We have seen strong results from our participating retailers and are excited to help strengthen the bond between more retailers and their consumers.”

Meeting consumer expectations is extremely challenging to do profitably with the current ownership-based retail model alone. Utilising the turnkey CaaStle service, retailers can engage new consumers, re-engage current consumers and more effectively manage and monetise inventory while maintaining control of their brand and customer relationships. (GK)

Fibre2Fashion News Desk – India

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