Home / Knowledge / News / Information Technology / H&M selects Convo's Retail Social Collaboration Platform

H&M selects Convo's Retail Social Collaboration Platform

Oct '18
Courtesy: Convo
Courtesy: Convo
Convo, the company that unifies the workforce, has announced that multinational, fast-fashion retail firm H&M has selected and successfully deployed Convo’s Retail Social Collaboration Platform across its US organisation of more than 15,000 employees. Convo enables secure, real-time, two-way communication and collaboration between desk and non-desk workers.

H&M will use the platform to connect and inform employees across its more than 500 stores throughout the country, Convo said.

H&M chose Convo because it gave them robust functionality of task management and chat apps in one place, while negating the need for non-desk employees - a large majority of H&M’s workforce - to have a corporate email. The all-in-one solution simplified employee onboarding and use, since there is one platform, and no need to switch between apps. H&M also liked that Convo went beyond conversations to enable in-depth discussions, with context-aware threads and visual feedback, and that it’s easily accessible to all employees, regardless of device.

Convo is easy to use and accessible to everyone within a retailer’s organisation. The platform works across the web, desktop, and mobile, and is well-suited for small groups, distributed teams and corporate at-large. Retailers can use it in place of email to streamline, simplify, and improve communications between desktop workers and those who work primarily via smartphone. Teams are able to use posts and comments to communicate and iterate on everything from store updates, including styles per store and seasonal sales, to store interior designs, merchandise displays, and ideas for customer-first competitions, while corporate can use Convo to poll employees, launch campaigns, recognise top performers, and provide updates on employee benefits.

“With a geographically dispersed workforce that is 80 per cent mobile, it’s crucial for us to connect in one place. Convo provides a simple way to do that: its UI and real-time feed are very familiar and similar to other commonly used social platforms. When we rolled this out to our employees, they knew how to use it immediately,” Luca Michelangeli, marketing manager for H&M USA of H&M said.

“We are thrilled that H&M selected Convo as a strategic solution to connect employees with each other and the brand. As one of the world’s largest retailers, H&M has always blazed a trail in delighting customers and maintaining a strong brand affinity with employees. We’re honoured to play a role in supporting their ongoing commitment to employee engagement and their leadership in creating frontline brand ambassadors that deliver the best customer experience possible,” said Osman Rashid, CEO of Convo said. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search