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H&M selects Convo's Retail Social Collaboration Platform

Oct '18
Courtesy: Convo
Courtesy: Convo
Convo, the company that unifies the workforce, has announced that multinational, fast-fashion retail firm H&M has selected and successfully deployed Convo’s Retail Social Collaboration Platform across its US organisation of more than 15,000 employees. Convo enables secure, real-time, two-way communication and collaboration between desk and non-desk workers.

H&M will use the platform to connect and inform employees across its more than 500 stores throughout the country, Convo said.

H&M chose Convo because it gave them robust functionality of task management and chat apps in one place, while negating the need for non-desk employees - a large majority of H&M’s workforce - to have a corporate email. The all-in-one solution simplified employee onboarding and use, since there is one platform, and no need to switch between apps. H&M also liked that Convo went beyond conversations to enable in-depth discussions, with context-aware threads and visual feedback, and that it’s easily accessible to all employees, regardless of device.

Convo is easy to use and accessible to everyone within a retailer’s organisation. The platform works across the web, desktop, and mobile, and is well-suited for small groups, distributed teams and corporate at-large. Retailers can use it in place of email to streamline, simplify, and improve communications between desktop workers and those who work primarily via smartphone. Teams are able to use posts and comments to communicate and iterate on everything from store updates, including styles per store and seasonal sales, to store interior designs, merchandise displays, and ideas for customer-first competitions, while corporate can use Convo to poll employees, launch campaigns, recognise top performers, and provide updates on employee benefits.

“With a geographically dispersed workforce that is 80 per cent mobile, it’s crucial for us to connect in one place. Convo provides a simple way to do that: its UI and real-time feed are very familiar and similar to other commonly used social platforms. When we rolled this out to our employees, they knew how to use it immediately,” Luca Michelangeli, marketing manager for H&M USA of H&M said.

“We are thrilled that H&M selected Convo as a strategic solution to connect employees with each other and the brand. As one of the world’s largest retailers, H&M has always blazed a trail in delighting customers and maintaining a strong brand affinity with employees. We’re honoured to play a role in supporting their ongoing commitment to employee engagement and their leadership in creating frontline brand ambassadors that deliver the best customer experience possible,” said Osman Rashid, CEO of Convo said. (GK)

Fibre2Fashion News Desk – India

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