“We chose YuniquePLM as it can facilitate all of Houdini’s specific demands – from financials to finished product,” said Eva Karlsson, CEO of the outdoor brand. “As we design every product with the intention of it making a difference for the end-user and for the world, transparency and traceability are essential in our way of doing business. Up until we leveraged YuniquePLM, we had worked in many different ways, using documents and lists.”
As a pioneer in sustainability, Houdini Sportswear proves apparel brands can go green while still maintaining profitability, leading the way for the rest of the industry. The cloud-based PLM’s strategic, transversal approach to information will allow Houdini to manage the full scope of activities across the product lifecycle in today's permanently renewing collection process.
“These solutions help create high performance, comfortable products and support the reduction of environmental impact," said Michael Lock, vice president of Gerber’s global software sales. “Gerber's end-to-end applications, including YuniquePLM, fulfill the needs of businesses of all sizes allowing them to benefit from increased scalability and performance collaborating with colleagues, partners and suppliers around the world. In providing visibility to information and boosting traceability throughout the supply chain, YuniquePLM helps drive the transformation towards a sustainable and responsible business.”
“For us, there is no contradiction between sustainability and good business. In a world of mass consumption where quantity and frequency are often prioritised over quality and good design, our design philosophy becomes something radically different. We design every product with the intention of it making a difference for the end-user and for the world, now and in the future. And only by setting the example and sharing our work we can lead the way to change,” said Houdini-CEO Eva Karlsson.
Houdini Sportswear was founded in 1993. The complete collections for women, men and children became an instant success in the climbing and ski community. The progressive outdoor company based in Stockholm, Sweden, along with a dedicated team of scientists, artists, designers and adventurers, is pushing the boundaries of how outdoor clothing is made. Working closely with their customers, Houdini is recycling, renting, repairing and reusing their way to a new, sustainable outdoor industry. The company’s mission: Reconnect humanity with the planet that sustains it. Through our products, experiences, and communities we hope to provide a literal connection to nature as well as level the balance between the planet and those out to experience it.
Fibre2Fashion News Desk (PC)
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