Visual merchants can make real-time changes to micro and macro space including fixtures, product arrangement, assortment, and styling. They can garner near-real-time feedback on store merchandising and experience from shoppers during planning. They can improved store communications by deploying store-specific merchandising instruction down to managers through a mobile or web-based application. “Through discussions with major manufacturers and retailers in footwear and apparel, it became clear that there was a significant opportunity for technology to disrupt the sourcing, merchandising, and operations process. Adopting technologies like ShopperMX enables the rapid prototyping environment required to stay ahead of today’s omni-channel shopper,” David Rich, chief executive officer of InContext said. (GK)
Fibre2Fashion News Desk – India
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