InContext expands ShopperMX into apparel & footwear

16 Apr '19

3 min read

Pic: InContext Solutions

InContext has expanded its core offering, ShopperMX, to include customised offerings for apparel and footwear retailers and brands. InContext Solutions a leader in 3D simulation software for retail. ShopperMX helps retailers for better shopping experiences with its ability to ideate, evaluate, and activate within the context of the store environment.

Due to the complexities in sourcing and production, the apparel and footwear industries have been historically slow to adopt new technology and have instead relied on business processes rooted in tradition, resulting in high travel and shipping costs, merchandising execution challenges, and outdated shopping experiences. Digital transformation is top of mind for many leaders in apparel and footwear as they look to improve top-line brick-and-mortar sales and reduce operational expenses. InContext is poised to help streamline inefficiencies and drive growth.

“As the economy continues to deliver strong results, many US apparel retailers have announced closures totalling over 465 brick-and-mortar stores during the first quarter. It is imperative for retailers to adapt at a faster pace, reinventing their shopping experience to stay relevant to today’s consumer and create a reason to visit their stores. ShopperMX not only helps retailers streamline their store planning process, but it also creates an experimental platform for forward-thinking retailers to iterate the store experience,” Derick Goodman, chief growth officer of InContext said in a press release.

Using InContext’s 3D simulation and virtual reality platform, ShopperMX, clients can digitise sampling, visual merchandising, and store communications to reduce the costs of prototyping, enhance the customer experience, and improve operational compliance.

Apparel and footwear brands and retailers can use ShopperMX to impact sampling. They can produce and manage single-source digital samples through the lifecycle of an item as it migrates from sourcing to brick-and-mortar or ecommerce. It will also provide visual merchandising to build and navigate virtual showrooms and/or scale brick and mortar stores in 3D by desktop or virtual reality headset.

Visual merchants can make real-time changes to micro and macro space including fixtures, product arrangement, assortment, and styling. They can garner near-real-time feedback on store merchandising and experience from shoppers during planning. They can improved store communications by deploying store-specific merchandising instruction down to managers through a mobile or web-based application.

“Through discussions with major manufacturers and retailers in footwear and apparel, it became clear that there was a significant opportunity for technology to disrupt the sourcing, merchandising, and operations process. Adopting technologies like ShopperMX enables the rapid prototyping environment required to stay ahead of today’s omni-channel shopper,” David Rich, chief executive officer of InContext said. (GK)

Fibre2Fashion News Desk – India

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