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India's BlueKaktus helps fashion brands improve performance

09 Dec '21
3 min read
Pic: BlueKaktus
Pic: BlueKaktus

BlueKaktus, India's leading fashion and lifestyle supply chain software, has partnered with top fashion brands of the country to deliver a best-in-class customer experience. Through its technology solution suites, BlueKaktus is helping firms achieve operational excellence, even with COVID-19 restrictions and consequent lockdowns in place.

With masses settling in the 'new normal,' apparel brands are witnessing a surge in sales, which is leading to an increase in demand. BlueKaktus is playing an increasingly critical role in the end-to-end supply chain. It is empowering apparel firms to transform and demonstrate enough flexibility, speed and agility to navigate through the evolving times, the company said in a media release.

Gunish Jain, CEO, BlueKaktus said, "So far this year, we've witnessed an improvement in shopping sentiments as compared to the previous year. In order to scale and sustain growth with improved performance, onboarding the right technology will be the winning shot for the apparel industry. We, at BlueKaktus, enable manufacturing, sourcing, and retailing companies to improve their lead times, costs, and performance through our technology solution suites. Our platform has boosted the productivity of our partners, providing a superior experience to the end-consumers."

Anindya Ray, chief sourcing officer, Arvind Fashion Limited said, "The sourcing suite by BlueKaktus has helped us gain significant visibility in our supply chain. Both our vendors and sourcing team are now available on a single platform, which has helped us cut lead times and improve our sourcing team's productivity and product quality. We see BlueKaktus as an integral part of our strategy as it enables fast deliveries and allows us to react quickly to dynamic market conditions."

Deepak Ahuja, head - sourcing and QA, Max Fashions India, Landmark group said, “BlueKaktus has enabled digitalisation of our supply chain with visibility into production status and quality. This has enabled our teams to be more efficient and helped our vendors to be better aligned with our business objectives. Thereby enabling a transparent, flexible and reliable supply chain.”

By FY26, the Indian textile and apparel industry is expected to grow to $190 billion. Investing in digital platforms provides apparel companies tangible benefits with an entirely digitised value chain. BlueKaktus, with its digitised Single Source of Truth (SSOT) platform, brings total transparency of data across internal and external stakeholders leading to cohesive supply chain control and orchestration. The company is also leveraging artificial intelligence (AI) and machine learning to drive real-time information, eliminate time-consuming tasks, analyse various scenarios and ensure timely deliverables.

By bringing all the stakeholders on a single platform, BlueKaktus is enabling significantly high efficiencies in the entire fashion supply chain. Every month, the company facilitates the sourcing of products worth $120 million via its platform. With 20 years of domain knowledge of the industry, BlueKaktus is working with more than 1,800 vendors and has incorporated industry best practices by automating operational processes. Committed to supporting sustainable fashion, BlueKaktus helps brands and manufacturers cut down inventory levels by 30-40 per cent, the release said.

Fibre2Fashion News Desk (KD)

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