Japan's Pertex launches new fabric lab online platform

29 May '21

2 min read

Pic: Pertex

Pertex has launched the Pertex Fabric Lab, a brand-new online platform, designed to build even closer relationships and deeper collaboration with its trusted brand partners. The Pertex brand, based in Japan, has established itself as the leader in lightweight technical fabrics and is today partnered with the most prestigious brands in the outdoor industry.

The Fabric Lab’s extensive functionality includes a fully searchable fabric library, high-definition photography, complete fabric data, and material sustainability insights. Users are able to curate their own fabric selections, order swatches, and samples at the click of a button; and to submit R&D requests. Further functionality including 3D visualisation and fabric data will be added in forthcoming updates, the company said in a press release.

Complete Pertex branding and marketing tools, including hangtags and labelling, will be accessible through the Fabric Lab, and will serve as a hub for the latest news about the Pertex Brand. The Fabric Lab is the next evolution in the way designers and materials teams connect and interact with Pertex.

“The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and developments. Our customised collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection,” Steve Laycock, Pertex brand director said.

Fibre2Fashion News Desk (GK)

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