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Launchmetrics digitises Haute Couture & Paris Fashion Week
02 Jul '20
2 min read
Pic: Shutterstock
Launchmetrics, the leading brand performance cloud for the fashion, luxury, and beauty (FLB) industries, has been selected by the Federation de la Haute Couture et de la Mode (FHCM) to digitise the virtual Haute Couture Week and Paris Fashion Week Men’s. This will bring the renowned industry event online, for various press, buyers, and consumers worldwide.
The new digital hub, hosted by FHCM and developed by Launchmetrics, will be the destination of all things Haute Couture and Men’s, which will be held from July 6-8, 2020, and from July 9-13, 2020 respectively. The digital experience will open doors to the general public giving them access to unique brand content including viral videos and Collection imagery while finding exclusive editorial content such as interviews, behind-the-scenes footage, and commentary from a curated list of media, brands, organisations, and cultural institutions, all of which have made Paris an undisputed destination for fashion and culture. In addition to this, trade professionals will have access to gated resources to support the industries’ business needs such as virtual press rooms and showroom sales tools, according to a press release by Launchmetrics.
“We’re now at the height of the digital revolution, which has only been accelerated by the COVID-19 crisis. The digitisation of Fashion Week will never replace in-person events but it will largely enrich and amplify creative expression and communication. We’ve proudly chosen to partner with Launchmetrics because of their undeniable industry expertise and technical knowledge. However, innovation processes require even more: a proactive attitude, openness, mutual understanding, and a willingness to bring likeable novelty. All these qualities are essential for achieving demanding and quick innovation; I’m pleased to say that Launchmetrics has been the right partner for this ambitious project,” Pascal Morand, executive president of FHCM said.
“For over a decade, Launchmetrics has been supporting brands with innovative technologies and our partnership with the FHCM to digitise Haute Couture Week and Paris Fashion Week Men’s, is yet another example of our commitment to being a partner in the evolution of the business of fashion. We’re very excited to empower the FHCM to connect people all over the world, extending access to one of the most traditionally exclusive fashion events on the calendar,” Michael Jais, CEO of Launchmetrics said.
The new digital hub, hosted by FHCM and developed by Launchmetrics, will be the destination of all things Haute Couture and Men’s, which will be held from July 6-8, 2020, and from July 9-13, 2020 respectively. The digital experience will open doors to the general public giving them access to unique brand content including viral videos and Collection imagery while finding exclusive editorial content such as interviews, behind-the-scenes footage, and commentary from a curated list of media, brands, organisations, and cultural institutions, all of which have made Paris an undisputed destination for fashion and culture. In addition to this, trade professionals will have access to gated resources to support the industries’ business needs such as virtual press rooms and showroom sales tools, according to a press release by Launchmetrics.
“We’re now at the height of the digital revolution, which has only been accelerated by the COVID-19 crisis. The digitisation of Fashion Week will never replace in-person events but it will largely enrich and amplify creative expression and communication. We’ve proudly chosen to partner with Launchmetrics because of their undeniable industry expertise and technical knowledge. However, innovation processes require even more: a proactive attitude, openness, mutual understanding, and a willingness to bring likeable novelty. All these qualities are essential for achieving demanding and quick innovation; I’m pleased to say that Launchmetrics has been the right partner for this ambitious project,” Pascal Morand, executive president of FHCM said.
“For over a decade, Launchmetrics has been supporting brands with innovative technologies and our partnership with the FHCM to digitise Haute Couture Week and Paris Fashion Week Men’s, is yet another example of our commitment to being a partner in the evolution of the business of fashion. We’re very excited to empower the FHCM to connect people all over the world, extending access to one of the most traditionally exclusive fashion events on the calendar,” Michael Jais, CEO of Launchmetrics said.
Fibre2Fashion News Desk (GK)
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