Home / Knowledge / News / Information Technology / Launchmetrics raises $50 million to scale business

Launchmetrics raises $50 million to scale business

Sep '18
Courtesy: Launchmetrics
Courtesy: Launchmetrics
Launchmetrics, a marketing and data analytics solution for fashion, has raised $50 million in financing led by Bpifrance, followed by Seventure, Cipio Partners and Famille C. With the funding, the company is projected to grow from $25 million to $100 million in revenue over next 4 years, leveraging an organic growth and a strategic M&A programme.

"I am excited to share the news of our latest fundraising, it really highlights the contribution we have been able to bring to our customers and the industry to date," said Michael Jais, CEO of Launchmetrics. "As the leading marketing platform and analytics solution for the Fashion, Luxury and Cosmetics industries, I am confident this additional capital will help us accelerate our business across Asia, the Middle East and Europe as well as further invest in the development of cutting-edge data technologies that will transform the way marketing works for these industries in the future."

More than 1,000 brands and over 50,000 influencers in the Fashion, Luxury and Cosmetics space rely on Launchmetrics' tools every day to help them identify the most influential voices in the industry, activate those voices and measure the results of their marketing and communication campaigns. The funding will help the business further support their existing clients and focus on growing each one of those relationships.

The company is set for rapid team expansion with over 150 new hires slated in the next two years in marketing, sales, software development and data. Additionally, there will be focus on product development and innovation, with specific attention to internal research being conducted in their Data Lab which is developing visual recognition algorithms to automatically tag brands, products and people from images created or shared by influencers, allowing brands to analyze the media impact value created directly from this user created visual content across web and social media. The capital will also be used to scale existing territories including the US, UK and Europe with a strong focus on growing markets such as Germany, Asia and the Middle East with heavy investment in data and social monitoring in Asia.

"Over the years we have helped build many successful companies and pride ourselves on our ability to identify those with a lot of potential. We have been very impressed with Launchmetrics' innovative technology, category authority and growth dynamics," said Nicolas Herschtel, deputy managing director, Large Venture at Bpifrance. "They have a strong vision for the future of fashion & luxury technology and we look forward to being part of their journey as they become the worldwide leader in marketing solutions." (RR)

Fibre2Fashion News Desk – India

Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search