Leading lingerie brand Adore Me selects Vanguard software

15 Jul '18

2 min read

Courtesy: Adore Me

Ecommerce lingerie brand Adore Me has joined a growing list of high-end consumer brands that have selected Vanguard Software to help forecast sales, optimise operations, and plan growth. Adore Me operates as a retailer, selling proprietary lingerie, sleepwear, swimwear, and other products online through its notably successful subscription-based programme.

In recent years, the company’s expansion of product lines and successful pushes into new buyer demographics have fuelled exponential sales and market-share growth.

With growth comes complexity, especially in consumer markets such as electronics and fashion. The steady stream of new products makes historical data harder to read. As a fast-fashion DTC brand, demand cycles are short – sometimes just months or weeks – which makes launch scheduling and capacity planning exceptionally difficult. Initially, Adore Me will use Vanguard primarily to forecast sales, plan demand, and make purchase decisions for both finished goods and raw materials. Company planners see substantial opportunity to expand their use of Vanguard in the future.

Adore Me’s operations director Laura Hoffmann said, “Our products are the key to our success. Our customers trust us to deliver a fashionable, affordable showroom every single month. It’s critical to catch trends early and ensure favourites are always in stock. Vanguard’s advanced forecasting capabilities help us ensure we always have the right product at the right time.” (GK)

Fibre2Fashion News Desk – India

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