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Lectra appoints new VP sales, fashion, & apparel
13 Dec '17
2 min read
Nathalie Brunel
Lectra, a leader in integrated solutions dedicated to industries using fabrics, leather, technical textiles, and composite materials, has hired Nathalie Brunel as the vice-president sales, fashion, and apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, chief sales officer, Lectra and a member of the executive committee.
Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. She will notably work with six countries that include United States, China, Germany, United Kingdom, France, and Italy.
Edouard Macquin said, “The fashion and apparel industry, a historic market for Lectra, is the pillar of our international presence. Our customers expect a high level of expertise and advice to meet the challenges they face due to the digitalisation of their professions. Nathalie Brunel’s experience in transforming organisations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers.”
Nathalie Brunel said, “The fashion and apparel ecosystem is clearly entering the digital era. I aim to bring Lectra’s value proposition to our customers, facilitating their adoption of Industry 4.0 principles. I am proud to contribute to the integration of new technologies in their processes, from design to the finished product. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures.”
Nathalie Brunel has over 20 years of experience in managing large accounts and management responsibility. Prior to joining Lectra, Nathalie Brunel held the position of CEO and shareholder of Okavango Energy, a consulting and industrial energy performance company. Nathalie has a diploma from the Institut supérieur de commerce de Paris. (GK)
Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. She will notably work with six countries that include United States, China, Germany, United Kingdom, France, and Italy.
Edouard Macquin said, “The fashion and apparel industry, a historic market for Lectra, is the pillar of our international presence. Our customers expect a high level of expertise and advice to meet the challenges they face due to the digitalisation of their professions. Nathalie Brunel’s experience in transforming organisations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers.”
Nathalie Brunel said, “The fashion and apparel ecosystem is clearly entering the digital era. I aim to bring Lectra’s value proposition to our customers, facilitating their adoption of Industry 4.0 principles. I am proud to contribute to the integration of new technologies in their processes, from design to the finished product. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures.”
Nathalie Brunel has over 20 years of experience in managing large accounts and management responsibility. Prior to joining Lectra, Nathalie Brunel held the position of CEO and shareholder of Okavango Energy, a consulting and industrial energy performance company. Nathalie has a diploma from the Institut supérieur de commerce de Paris. (GK)
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