Home / Knowledge / News / Information Technology / Longchamp completes rollout of Cegid's retail software

Longchamp completes rollout of Cegid's retail software

Feb '20
Pic: Cegid
Pic: Cegid
Longchamp, the French luxury leather goods brand, has completed a rollout of Cegid’s retail point-of-sale software across its global 300-store estate to boost sales and improve services throughout the expanding business. The retailer has been adding new stores over the last few years in countries, where demand for the French luxury handbags remains strong.

The Cegid IT project, alongside integration to an ERP system and new ecommerce ventures, first started in France and then continued across Europe. Then, new stores were steadily added as the business expanded across the US and Asia. Following a 2018 upgrade to Cegid retail’s Y2 software and recent deployment in Australia during 2019, all stores now have access to the same tools for better serving the needs of local customers and instant, accurate information on stocks and sales, according to a media statement by Cegid.

Armed with better reporting tools and having identified best-selling ranges and big spenders like the Chinese and Americans who flocked to stores in Europe, Longchamp has since opened around 20 stores in the US and 20 more in China, as well as launched new ecommerce sites dedicated to serving each country.

In the last year, the fashion accessories brand has been testing new technologies for adding popular services like ‘click-and-collect’ (for picking up web orders in stores) during 2020, not to mention other initiatives like ‘ship-from-store’ to serve the growing proportion of consumers who shop online. Mobile devices are also being introduced into flagship stores so that staff can more easily serve customers using iPhones and the latest omni-channel technologies while on the shopfloor – including clienteling and loyalty apps that help ensure a more personalised service.

The Cegid Retail software is also being used to help target more local events and launches specifically geared towards each country and type of customer. This might involve gathering information on a customer’s previous shopping preferences – or, say, the nationalities of customers visiting different stores - so that staff have a better idea of what to offer.

Longchamp’s massively popular Le Pliage handbag can now be personalised to suit the particular tastes of the customer: for instance, choosing the colour and type of leather; or adding their own initials. Speedy processing of sales and easy tax returns for tourists complete the picture of Longchamp’s desire to make the customer journey a smooth one.

Longchamp launches two new collections per year and sells thousands of different products in various style and colour combinations.

“The brand’s positioning in the fashion market requires us to renew our product ranges quickly. Speed has become a performance criterion in our market, and we must have the right tools that enable us to achieve it. Customers want a dialogue, not a monologue. And sales associates need easy-to-use technology and information that they can rely upon,” André Louit, CFO at Longchamp said.

With solid foundations in place and unified systems across the international business, Longchamp is striving to make customer service as seamless and personalised as possible – whether for customers shopping in a flagship store in London, New York, or Paris; in a department store or concession; or online. Moving the Cegid Retail Y2 software and IT operations into the cloud may next make the business even more nimble as it continues to adapt to the evolving needs of the business.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Sep 2021

Global economic recovery continues but remains uneven: OECD

The global economy is growing far more strongly than anticipated a...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

President Biden plays down probability of US-UK trade deal

US President Joe Biden has played down the chances of a post-Brexit...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

ADB revises down Cambodia’s growth forecast, sees rebound in 2022

Cambodia’s economy is projected to grow by 1.9 per cent this year...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search