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Manhattan Associates supports Fenix's omnichannel growth
Nov '17
Courtesy: Manhattan Associates
Courtesy: Manhattan Associates
Fenix Outdoor Group, a subsidiary of Switzerland-based outdoor goods specialist Fenix Outdoor International AG, has selected Manhattan Associates, Inc., to support its global omnichannel growth strategy. Manhattan Associates is a technology leader in supply chain and omnichannel commerce, delivering leading edge cloud and on-premises solutions.

Fenix Outdoor Group will standardise its order fulfilment operations on the Manhattan SCALE solution with initial deployments in its distributions centres in the US and Germany, followed by the Netherlands, Norway, China, and Australia.

The company develops and markets high-quality, low-weight equipment and clothing for outdoor activities under its Fjällräven, Tierra, Primus, Hanwag, and Brunton brands, and sells through a combination of its own stores, retail partner stores and a growing online operation. The company’s major markets include North America, Germany, and the Nordics.

Fenix Outdoor opted for a new warehouse and distribution management solution to optimise its expanded business operation and to support its broader international and omnichannel growth ambitions.

Marcel Gerrits, global supply chain director at Fenix Outdoor Group said, “With today’s consumers requiring exceptional shopping experiences, we are building our capabilities to provide a ‘best in class’ omnichannel experience – offering our customers the goods they want, whenever and wherever they want them. We selected Manhattan as our chosen partner on this journey for its unmatched omnichannel commerce experience and its SCALE solution that allows us to serve multiple channels from a single inventory pool. It also has on-the-ground support teams in all the geographies where we will deploy.”

Pieter Van den Broecke, managing director Benelux and Germany at Manhattan Associates said, “Orchestrating the complex flow of orders across multiple channels to meet the expectations of today’s increasingly demanding consumer is one of the biggest challenges facing apparel brands and retailers today. We are confident our technologies will accelerate Fenix Outdoor’s journey to omnichannel commerce maturity while also boosting the company’s top and bottom lines.” (GK)

Fibre2Fashion News Desk – India

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