Manthan launches Engage247 smart store assistant

21 Jan '18

2 min read

Courtesy: Manthan

Manthan, a leader in AI-powered advanced analytics solutions and an innovator in bringing pathbreaking, intuitive solutions to retailers, has launched Engage247, a smart store assistant. The application brings the power of prescriptive actions and real-time insights to store managers. Manthan is a cloud analytics company pioneering analytical applications.

Retail store managers often have limited access or lack visibility into critical metrics around available inventory, current purchase trends, on-going promotional performance, sales metrics, walk-in shopper preferences, as they unfold daily. Analysing reports at the end of the day, week or month is sub-optimal as it contributes to delays in decision-making and hampers their ability to consistently deliver top-notch customer experiences.

Engage247, a mobile application changes this by proactively surfacing prescriptive actions at the right time and providing real-time insights by contextually analysing a wide range of data points. This helps store managers address every key aspect of their store that impacts customer experience such as prevent out of stock or personalise offers to loyal customers.

The mobile solution prescribes data-driven actions such as re-order or replenish items, optimise inventory, recommend offers to select customers based on buying context and products to markdown, at the right time.

It enables personalised engagements by building a single view of the customer and providing insights into path to purchase, customer preferences, brand choices and propensity to respond to promotions. Retail store associates can use this to meaningfully engage customers and effectively respond to moments of truth unfolding in stores daily.

Store managers can ask any question related to their store in natural language through voice or text and receive data-driven answers instantly, for example, MTD sales of newly launched dairy products or inventory count for two competing brands of energy drinks and get answers in seconds. It eliminates the need to sift through reports and analyse them.

Sameer Narula, chief product officer, Manthan said, “Engage247 empowers store managers deliver a truly differentiated in-store experience by converging all critical aspects of the store into a single mobile application with AI and prescriptive analytics. In trials with our customers, we are already seeing a transformational shift in customer engagement levels, in-store execution and sales.” (GK)

Fibre2Fashion News Desk – India

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