Home / Knowledge / News / Information Technology / My Size to display technology at Copenhagen Fashion Summit
My Size to display technology at Copenhagen Fashion Summit
May '18
Courtesy: My Size
Courtesy: My Size
My Size, developer and creator of smartphone measurement applications, will showcase its innovative smartphone measurement technology for apparel sizing at the annual Copenhagen Fashion Summit. The two-day event will bring together leaders and decision makers for thought-provoking discussions on the issues faced by the industry and the planet. 

At the summit beginning May 15, the company will demonstrate its MySizeID mobile solution to highlight how apparel companies can reduce costs and enhance shopper experience by providing a more efficient sizing solution that cuts down on excessive returns – all while reducing their carbon footprint and becoming more sustainable in their operations.

"We are pleased to have the opportunity to engage with leaders in the fashion industry at one of the industry's world-class events, and to showcase how our technology can address the sustainability issues related to excessive returns and ineffective sizing within the apparel market," said, Ronen Luzon, CEO, My Size. 

My Size offers customized solutions that become critical to eliminating the sizing and measurement issues impacting the retail, parcel delivery, and do-it-yourself ("DIY") home improvement markets, seamlessly embedding the core technology behind the company's TrueSize, SizeUp and BoxSizeID applications into any company's existing or white label mobile app. The technology provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile phone. The company's proprietary and patent-pending algorithms utilise a smartphone's sensors, combined with anthropometric data, to accurately measure everything from everyday objects to body measurements.

"Research has shown that a typical journey of a returned good can be about 3,600 miles in length. According to the National Research Foundation, just in transportation alone, returns create measurable environmental problems, with trucks cumulatively burning up to 1.6 billion gallons of fuel to facilitate return shipments in 2017, resulting in 15 million metric tons of carbon dioxide emissions. Our technology can help decrease the environmental impact by reducing returns thereby providing a positive impact to both the bottom line of the business and the environment," added Luzon. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search