Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at email@example.com in case you need any other additional information.
Research shows that 80 per cent of consumers wear the wrong size bra; 70 percent wear bras that are too small while 10 per cent wear bras that are too large. Bra-size measurement should be done over the top of a well-fitted, unpadded, thin bra, but accuracy can be affected by each individual’s own breathing, posture, and overall body size. Inconsistent and varied sizing charts across manufacturers – a problem that persists throughout the apparel industry – also causes issues with making the correct fitting purchase, according to a press release by My Size.
“One thing we’ve learned through feedback from both consumers and retailers is that a bra is one of the most difficult items to buy online, particularly at a retailer you have not shopped at before. More often than not, consumers are forced to guess their size or purchase the size they have bought from a different retailer, both of which generally end up in an incorrectly sized purchase and an item return,” said Ronen Luzon, chief executive officer of My Size. “With the new feature we’ve built in to MySizeID, consumers will be able to simply – and privately – get their correct band and cup size, and then sync those measurements to the preferred retailer to receive an accurate size suggestion before purchase.”
The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper’s real-time body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size. (PC)
Fibre2Fashion News Desk – India
| On 21st Sep 2020
UK businesses will be protected from the threat of eviction until...
| On 21st Sep 2020
The situation arising out of forced labour in China's Xinjiang Uyghur ...
Land was recently handed over to Top Textiles Limited and Jehong...
The biggest challenge is lack of skilled workforce and competition from...
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Indian apparel industry looks poised for slow death
The JD Institute of Fashion Technology is the educational division of JD...
Archroma is a global colour and specialty chemicals company headquartered...
Leading the transformation of the textiles industry with disruptive...
UK-based Pireta has developed a unique free-form process to add durable,...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Kevin Young & Tom Lucas
Web Industries is a precision formatter of nonwoven materials used in baby ...
The creations by Aprajita Toor were born out of a deep desire to create...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
Sandeep and Sarah Shaikh Gonsalves
SS Homme celebrates the craft of traditional tailoring through the bespoke ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.