>>
Home / Knowledge / News / Information Technology / MySizeId to enable users accurately measure bra size

MySizeId to enable users accurately measure bra size

25
May '19
Pic: My Size
Pic: My Size
My Size, the developer and creator of smartphone measurement solutions, is adding functionality to MySizeID, its smart measurement application for online retail that will enable consumers to accurately measure their bra and cup size when shopping for undergarments and lingerie. The bra measurement feature is scheduled for release in third quarter of 2019.

Research shows that 80 per cent of consumers wear the wrong size bra; 70 percent wear bras that are too small while 10 per cent wear bras that are too large. Bra-size measurement should be done over the top of a well-fitted, unpadded, thin bra, but accuracy can be affected by each individual’s own breathing, posture, and overall body size. Inconsistent and varied sizing charts across manufacturers – a problem that persists throughout the apparel industry – also causes issues with making the correct fitting purchase, according to a press release by My Size.

“One thing we’ve learned through feedback from both consumers and retailers is that a bra is one of the most difficult items to buy online, particularly at a retailer you have not shopped at before. More often than not, consumers are forced to guess their size or purchase the size they have bought from a different retailer, both of which generally end up in an incorrectly sized purchase and an item return,” said Ronen Luzon, chief executive officer of My Size. “With the new feature we’ve built in to MySizeID, consumers will be able to simply – and privately – get their correct band and cup size, and then sync those measurements to the preferred retailer to receive an accurate size suggestion before purchase.”

The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper’s real-time body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jan 2022

China to optimise energy production, supply, storage, sales

As the global energy market faces complicated situations, China’s top ...

Pic: Dreamstime.com

Apparel/Garments | On 21st Jan 2022

Bangladeshi garment, accessory makers form joint panel to boost export

The Bangladesh Garment Manufacturers and Exporters Association, the...

Pic: Shutterstock

Textiles | On 21st Jan 2022

New cargo trains link China's Inner Mongolia, Fujian to Moscow

A new cargo train carrying 50 containers departed on January 12 from...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Christopher Astley, INDA

Christopher Astley
INDA

<font face="Arial, sans-serif"><span style="font-size: 16px;">INDA,...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Gokaldas Exports Limited
Gloria Jeans
Alison Hayes Romania
International Textile Manufacturers Federation
THE BOMBAY DYEING ;& MFG.CO. LTD
Rayonese Textile Inc., Division de Culp Inc.
Phong Phu international JSC (PPJ)
IKEA of Sweden AB
Grasim Industries Limited
OVS Hong Kong Sourcing Ltd.
Hela Clothing Pvt Ltd
KAS Direct Sourcing
Chori Company Limited
Walmart
Bluestem Global Sourcing Limited
Aramark Uniform ;& Career Apparel, LLC
Page Industries Limited (Bangalore)
MAS Active / MAS Kreeda / MAS Bodyline
Lenzing Aktiengesellschaft
Tommy Hilfiger
SYNERGIES HONG KONG LIMITED
Vianney Textil Hogar S.A. De C.V.
Abit
Esprit Europe Services GmbH
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Under Armour Global Sourcing Ltd
Target Corporation (MN)
Landmark Group
Groz-Beckert East Asia LLP
Arvind Limited
Lisa S.P.A.
Cat Tuong Real Estate Group Joint Stock Company
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Eastman Chemical Company
Helly Hansen Far East Ltd
Gap International Sourcing Limited
Alix Partners
Chico’ FAS
Splash
Vardhman Textile Ltd
BIMBA ;& LOLA SL
Asos
Lifestyle
The Top Form Brassiere Manufacturing Company Limited
Huntsman (Singapore) Pte Ltd
J ;& P Coats
Benetton Group
Seasalt Limited
Rosset ;& Cia Limited
G-Star Raw C.V.
Midas Clothing Limited
PVH Corporation
Aquarelle Clothing Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Maceton Limited
Guess Europe Sagl,
Tory Burch Hong Kong Ltd
IDH – The Sustainable Trade Initiative
BIANCA
H;&M Hennes ;& Mauritz (Far East) Ltd
Sportswear Company Spa
John Varvatos
Boardriders Asia Sourcing Limited
Desigual - ABASIC, S.A.
Green Fibre
C;&A Sourcing International Ltd
Gatsby Africa
Tchibo GmbH
NITI Aayog
Calvin Klein
Babyshop
KIABI
Puma
Sainsbury's Argos Asia Limited
Amazon China
TESCO INTERNATIONAL SOURCING LIMITED
SHAHI Exports Pvt Ltd
Recron Polyester from Reliance Industries Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Varner AS Retail
Restoque S.A.
Sportmaster Ltd.
Truetzschler India Private Limited
Brandix Lanka Limited
The LYCRA Company Singapore  Pte. Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
Lacoste (Wanchai)
T.T. Limited
LC Waikiki
Decathlon

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search