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Netcore makes virtual assistant on Whatsapp for Flipkart

Dec '19
Pic: Netcore Solution
Pic: Netcore Solution
Netcore Solutions, a pioneer in SaaS-based multi-channel marketing automation, AI/ML-powered Martech, and contextual CPaaS, has announced the success of its Big B virtual assistant on WhatsApp built for Flipkart’s recent Big Billion Days sale. Netcore offers solutions to help brands and enterprises with customer acquisition, engagement, and retention.

Netcore helped Flipkart leverage Facebook’s Click-to-WhatsApp feature on Facebook Ads by allowing users the real-time experience to chat over WhatsApp with a virtual assistant modelled on the persona of famous actor, Amitabh Bachchan, himself.

With almost 1.3 lakh unique users engaging in over 9.8 lakh interactions with the Big B virtual assistant over a span of only five days, Netcore helped Flipkart scale customer engagement to incredible new highs. In fact, the total time spent by users on the WhatsApp virtual assistant was upwards of 20000 hours, with an average session lasting almost seven minutes, the company said in a press release.

This also helped add another entertaining dimension to Flipkart’s flagship Big Billion Days sale, enthralling digital customers across the country. This one-of-a-kind campaign helped Flipkart engage their target audience on a channel of their preference, writing a new chapter in the evolution of conversational commerce in India.

Working closely with the teams at Flipkart and WhatsApp, the Netcore-built virtual assistant was able to offer audiences a unique conversational experience. The Big B virtual assistant offered customised category-specific offers on various products based on the audience’s performance in an engaging quiz format. Launched in both Hindi and English, the campaign took into account the large segments of the target audience from Tier 2 and Tier 3 cities.

The super-simple interface went all the way down to the use of pre-selected emojis. By merely sending a single emoji, customers received real-time updates on products under that category, shortening the buyer journey significantly.

Apart from this, audiences could purchase products, apply for shopping loans, or view video messages from various celebrities who were part of the Big Billion Days sale promotional campaign. These video messages were unlocked on progressing to different stages of an interactive game. The overwhelming response to the campaign had customers and tech insiders raving about the industry-first concept across social media.

Fibre2Fashion News Desk (GK)

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