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New York & Co introduces mCommerce (mobile) site

18
Jun '11
New York & Company, Inc is excited to officially launch their mobile commerce site, marking a new chapter of growth for the company.

"Since we are always seeking fresh opportunities to reach our customers, "The launch of mCommerce was the next natural step for us," stated NY&C EVP and Chief Marketing Officer, Eran Cohen."New York & Company wants to engage with our customers however, and wherever, she wants to interact with the brand. Whether that's through her smartphone, tablet, computer, or in-store experience."

NY&C has partnered with Usablenet, a global technology leader for mobile and multi-channel customer engagement, to power their mobile site. The site URL is m.nyandcompany.com. It's compatible with Android, iPhone and Blackberry devices. Featuring their full inventory, the mobile site is designed to cater to the needs of the New York & Company customers' busy, on-the-go lifestyles.

"As an increasing number of smartphone users rely on their mobile device to conduct product research before purchasing in store or online, it's essential for brands to develop an optimized presence across multiple consumer touch points," said Nick Taylor, President of Usablenet. "Focused on delivering the optimal user experience, the New York & Company mobile site provides users with the most efficient way to search, browse and purchase from the broad NY&C inventory, wherever the customer may be."

New York & Company Inc


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