Dollar General picks GSI's True Action Network

05 Sep '11

3 min read

GSI Commerce, a leading provider of ecommerce and interactive marketing solutions, announced it has signed a multiyear agreement to provide Dollar General Corporation, one of the nation's largest retailers, with comprehensive ecommerce and marketing services for its online business. Under the new agreement, GSI will provide Dollar General with ecommerce technology, payments, fulfillment and customer care services, as well as a broad array of marketing services from GSI's True Action Network. Dollar General's new ecommerce-enabled site, is scheduled to launch September 8.

True Action Network, the full-service ecommerce and digital marketing agency of GSI, will manage and execute a comprehensive suite of marketing programs for Dollar General across multiple channels.

Dollar General will leverage key GSI products and services to operate its ecommerce business, including GSI Webstore for its online storefront; GSI Commerce ExchangeTM, its on-demand infrastructure solution for order management, payments, taxation and fraud prevention services; and ShipQuikSM, its proprietary package delivery program.

With more than 9,600 stores in 35 states, Dollar General has more retail locations than any retailer in the United States.

“By leveraging GSI's ecommerce and digital marketing solutions, Dollar General is taking an integrated approach that is key to driving strategy and multichannel sales,” said Damon Mintzer, executive vice president of sales for GSI. “We look forward to helping them launch and build a successful multichannel business — from demand generation to site experience to package delivery.”

“We focus on our clients' holistic business needs and provide tight integration of demand generation and shopping experiences to maximize ROI,” said Reuben Hendell, CEO of True Action Network. “With Dollar General leveraging True Action's broad range of performance marketing services, we will be able to help accelerate their ability to attract, engage and understand their customers.”

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,600 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.

GSI Commerce enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI's ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI's marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform.

True Action Network is a full-service ecommerce and digital marketing agency and one of the nation's leading performance-based marketing services companies. True Action Network provides innovative digital marketing strategies, award-winning creative, a powerful advertising analytics and attribution management platform, and best-in-class services comprised of database management, customer segmentation, along with powerful marketing distribution channels.

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