;
Home / Knowledge / News / Information Technology / TARGET Australia leverages STEP to bolster business processes
TARGET Australia leverages STEP to bolster business processes
04
Oct '11
Stibo Systems, the independent market leader in master data management (MDM) and the highest-ranking product information management (PIM) provider, announced that Target Australia Pty Ltd has deployed the STEP software solution to create and manage product information to support its promotional planning and advertising efforts. Since leveraging STEP as the company's central source of product information, Target Australia has streamlined critical business processes and achieved more effective and efficient promotion planning and production.

As one of Australia's largest retailers, Target Australia recognized that in order to consistently improve merchandising performance, it first needed to develop and maintain a single, consistent view of product information across more than 290 store locations and channels.

With STEP, Target is now better able to manage product information and digital assets to improve product information accuracy and consistency, as well as to streamline its promotional planning and advertising processes. Additionally, the company's buyers, merchandisers and production design studio can now gather, manage, publish and share product information more efficiently.

"Stibo's STEP has been instrumental in helping us achieve an accurate, consistent and trustworthy view of our product data, which is allowing us to meet our goal of improving operations and more accurately promoting our products to customers," said Murray Chenery, general manager, marketing at Target Australia. "STEP makes it easy for us to optimize our operations and deliver a compelling and consistent marketing message to our shoppers."

"Retailers today face increased competition due to a greater variety of retail channels and product options," said Chris Sharrock, managing director of Stibo Systems Asia Pacific. "Succeeding in this environment calls for clear and continual visibility into customer demand. Stibo is thrilled to help Target achieve fast and accurate access to product information so it can more accurately create and manage promotions."

Target Australia is a leading Australian retailer with annual revenue in excess of $3.8 billion and more than 290 stores across the country. Target Australia is a customer destination for product that is great style, quality and value. The core product ranges include ladieswear, intimate apparel, menswear, childrenswear and nursery, accessories and footwear, soft homewares, electrical, toys and other general merchandise.

Stibo Systems delivers enterprise software solutions that help companies gather, manage and share product information across the information supply chain. The STEP platform creates a single trusted source of information by eliminating duplicate data silos, turning departmental data into a strategic asset. STEP has been implemented by many of the world's leading manufacturers, distributors, retailers and service providers. With global operations, Stibo Systems is part of the privately held Stibo A/S group of companies.

Stibo Systems


Must ReadView All

Global yarn production up in Q2/18; fabric dips slightly

Textiles | On 10th Dec 2018

Global yarn production up in Q2/18; fabric dips slightly

Global yarn production increased by 5 per cent between Q1/18 and...

Courtesy: Intertextile shanghai hometextiles

Textiles | On 10th Dec 2018

Intertextile Shanghai Home expects 200 suppliers

Around 200 suppliers from China and other countries will display...

Courtesy: Rakez

Textiles | On 10th Dec 2018

Over 50 Indian firms eyeing operations in UAE's RAKEZ

Over 50 Indian firms are interested in expanding operations in Ras Al ...

Interviews View All

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search