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Urban Outfitters wins RIS News Fusion Award
08
Oct '11
Starmount, a software provider focused on helping retailers optimize the shopper experience, announced that its customer, Urban Outfitters, Inc., was awarded the honor of “Best in Cross-Channel Customer Experience” at the 8th annual RIS News Fusion Awards. Long known as an innovator in in-store technology, Urban Outfitters is rolling out Starmount's mobile-assisted selling software, Starmount Engage, throughout its brands, including Urban Outfitters, Anthropologie and Free People, to deliver a more connected, relevant shopping experience.

“Our customers have come to expect a differentiated shopping experience, and the cross-channel mobile tools Urban Outfitters is deploying will help bring the interactivity, speed and convenience of the online experience to our brick-and-mortar stores,” said John Devine, Executive Director of Information Technology, Urban Outfitters. “With Starmount's mobile POS solution, our sales associates are freed from behind the cash wrap to interact with customers at the point-of-interest — enhancing customer service.”

The annual RIS News Fusion Awards were announced at the 2011 Cross-Channel Retail Executive Summit in Scottsdale, Arizona, at the Four Seasons Troon North from Sept. 28–30. Winners were selected by a seven-member panel of judges made up of RIS News editors, analysts and retail board members. The award recognizes leading retailers who have successfully fused technology solutions with cross-channel business strategies. Winners are honored for achieving outstanding business results and noteworthy IT accomplishments.

“Urban Outfitters is leading the way in delivering the best cross-channel customer experience possible,” said Jerry Rightmer, President and CTO, Starmount. “This award recognizes their accomplishment of delivering a richer, more personalized in-store experience through mobile technology by giving store associates cross-channel transaction capabilities anywhere in the store. This not only makes for more satisfied customers but also lowers transaction time and costs through increased floor efficiency.”

Starmount


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