;
Home / Knowledge / News / Information Technology / Net Distribution powers Bwitch lingerie brand web store
Net Distribution powers Bwitch lingerie brand web store
06
Mar '12
Genesis Colors, which operates Bwitch lingerie brand in India, has launched its ecommerce store Bwitch.in. According to the company, Bwitch.in has already received and serviced orders from within India like Jharsuguda, Dibiyapur, Bathinda, Bilaspur, Moradabad, Vellore. A large percentage of buyers have been women.

The Bwitch India web store has been launched in association with ecommerce service provider Net Distribution. Net Distribution operates several online stores for large and mid-sized companies in India.

Jyoti Narula, MD, Genesis Colors said, "Online stores as a channel of purchasing are fast catching on. For the category of products provided by Bwitch, the online store is an added convenience for the consumer. It also provides male shoppers with the option to use this method of shopping for them to be able to browse and purchase lingerie for their partners."

Ajay Miglani, CEO, Net Distribution remarked that lingerie and personal care category for women needs focused and experiential format of sales, and web store as a channel can address this to a great extent. Also, most of the traditional retailers will not stock all sizes, and that's where online retailing of lingerie works well.

Net Distribution


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 11th Dec 2018

India's textile-apparel exports fell slightly in H1 FY19

India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...

Courtesy: Alizilla

Textiles | On 11th Dec 2018

Belgium, Alibaba promote inclusive global trade under eWTP

The Belgian Government and China’s Alibaba Group recently announced...

Vietnamese garment firms plan to boost exports to Canada

Apparel/Garments | On 11th Dec 2018

Vietnamese garment firms plan to boost exports to Canada

As Vietnam is yet to sign a free trade agreement with Canada, so the...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search